Nature's Way vs Thorne:Which is searched more?
In September 2026, Nature's Way had more branded searches than Thorne among vitamin brands worldwide. Nature's Way had about 3,500 branded searches, while Thorne had 1,300. Nature's Way made up 0.13% of all vitamin brand searches we track, and Thorne accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is Nature's Way or Thorne more popular in search?
Compare the vitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nature's Way, Thorne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centrum | Blackmores | Solgar | Now Foods | Nature Made | Swisse | Garden of Life | Nature's Way | Thorne |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 5.9% | 5.9% | 2.6% | 2.1% | 1.8% | 1.8% | 0.09% | 0.06% |
| Nov 2025 | 80.7% | 5.9% | 4.9% | 2.7% | 2.1% | 1.8% | 1.8% | 0.08% | 0.05% |
| Dec 2025 | 81.3% | 6% | 4.9% | 2.7% | 2.1% | 1.5% | 1.5% | 0.08% | 0.05% |
| Jan 2026 | 80.1% | 5.9% | 4.8% | 3.2% | 2.5% | 1.4% | 1.8% | 0.09% | 0.06% |
| Feb 2026 | 82.1% | 4.9% | 4.9% | 2.7% | 2.2% | 1.5% | 1.5% | 0.1% | 0.05% |
| Mar 2026 | 79% | 5.8% | 5.8% | 3.2% | 2.5% | 1.7% | 1.7% | 0.1% | 0.06% |
| Apr 2026 | 79.7% | 7.1% | 4.8% | 3.2% | 2.1% | 1.4% | 1.4% | 0.1% | 0.07% |
| May 2026 | 81.2% | 6% | 4.9% | 2.7% | 1.8% | 1.8% | 1.5% | 0.11% | 0.07% |
| Jun 2026 | 82.5% | 6.1% | 4.1% | 2.7% | 1.8% | 1.5% | 1.2% | 0.11% | 0.06% |
| Jul 2026 | 81.7% | 7.3% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% | 0.12% | 0.06% |
| Aug 2026 | 81.4% | 7.3% | 3.3% | 2.7% | 2.2% | 1.8% | 1.2% | 0.12% | 0.06% |
| Sep 2026 | 81.5% | 7.3% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.13% | 0.05% |
How has the Nature's Way and Thorne comparison changed over the last 12 months?
3 findings
- Nature's Way was ahead of Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands worldwide moved from 0.09% to 0.13%, and its estimated monthly branded searches moved from 2.6K to 3.5K.
- Across the 12 months ending September 2026, Thorne’s share of searches among vitamin brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for vitamin brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nature's Way’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature's Way
2 branded search terms
- natures way vitamins
- naturesway
Thorne
1 branded search term
- thorne fish oil
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