Brandwave

How popular isThorne?

In September 2026, people searched for Thorne by name about 139,000 times worldwide, an 8.3% increase from the previous year. These searches made up 0.05% of all global vitamin brand searches, placing Thorne ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about vitamin brands, Thorne appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Thorne is the ninth most searched of 9 competitors and the second most recommended in AI answers.

  1. CentrumShare of searches 81.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BlackmoresShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SolgarShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Now FoodsShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ThorneShare of searches 0.05%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thorne was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thorne is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Garden of Life3rd
  4. Now Foods4th
  5. Centrum–
  6. Blackmores–
  7. Solgar–
  8. Swisse–
  9. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garden of Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solgar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which vitamin brands compete with Thorne?

Thorne against vitamin brands worldwide, by month

Share of searches by month for Centrum, Blackmores, Solgar, Now Foods, Thorne. The figures are in the table below the chart.

View monthly share of searches table
MonthCentrumBlackmoresSolgarNow FoodsNature MadeSwisseGarden of LifeNature's WayThorne
Oct 202579.8%5.9%5.9%2.6%2.1%1.8%1.8%0.09%0.06%
Nov 202580.7%5.9%4.9%2.7%2.1%1.8%1.8%0.08%0.05%
Dec 202581.3%6%4.9%2.7%2.1%1.5%1.5%0.08%0.05%
Jan 202680.1%5.9%4.8%3.2%2.5%1.4%1.8%0.09%0.06%
Feb 202682.1%4.9%4.9%2.7%2.2%1.5%1.5%0.1%0.05%
Mar 202679%5.8%5.8%3.2%2.5%1.7%1.7%0.1%0.06%
Apr 202679.7%7.1%4.8%3.2%2.1%1.4%1.4%0.1%0.07%
May 202681.2%6%4.9%2.7%1.8%1.8%1.5%0.11%0.07%
Jun 202682.5%6.1%4.1%2.7%1.8%1.5%1.2%0.11%0.06%
Jul 202681.7%7.3%3.3%2.7%1.8%1.8%1.2%0.12%0.06%
Aug 202681.4%7.3%3.3%2.7%2.2%1.8%1.2%0.12%0.06%
Sep 202681.5%7.3%4%2.2%1.8%1.8%1.2%0.13%0.05%

  1. 1.Centrum

    81.5%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Blackmores

    7.3%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Solgar

    4%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.7 points.

  4. 4.Now Foods

    2.2%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Nature Made

    1.8%

    Held 5th. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.3 points.

  6. 6.Swisse

    1.8%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Garden of Life

    1.2%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Nature's Way

    0.13%

    Held 8th. 3.5K estimated branded searches, +9.4% vs prior month. Share 0 points.

  9. 9.Thorne

    0.05%

    Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Thorne and its closest rivals

Every comparison with Thorne

36 comparisons

How has branded search demand for Thorne changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thorne worldwide rose from 128K to 139K.
  • Across the 12 months ending September 2026, Thorne’s share of searches among vitamin brands worldwide held steady, from 0.06% to 0.05%.

How did search popularity change for vitamin brands worldwide in September 2026?

6 changes

  1. In September 2026, Solgar gained share of searches among vitamin brands worldwide, from 3.3% to 4%.

  2. Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.

  3. Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.

  4. Estimated monthly branded searches for Blackmores worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Thorne’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Thorne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thorne fish oil
  • thorne magnesium
  • thorne multivitamin
  • thorne prenatal
  • thorne supplements

Do you work for Thorne? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Thorne compete?

Thorne is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands9th of 90.05%Shown above
Multivitamin brands4th of 40.63%Show ranking
Sports nutrition brands7th of 70.06%Show ranking
Creatine supplements4th of 64.6%Show ranking
Sports supplement brands6th of 60.07%Show ranking
Prenatal vitamin brands7th of 124.6%Show ranking
Fish oil brands6th of 60.29%Show ranking
Magnesium supplement brands4th of 129.1%Show ranking
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