Swisse vs Thorne:Which is searched more?
In September 2026, Thorne had more branded searches than Swisse among fish oil brands worldwide. Thorne was estimated to have 90.5K branded searches compared to Swisse’s 49.5K, and held a 7.3% Share of Search versus Swisse’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Swisse or Thorne?
Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thorne, Swisse. The figures are in the table below the chart.
View monthly share of search table
| Month | Omega | Blackmores | Nordic Naturals | Thorne | Nature Made | Nature's Bounty | Swisse | Carlson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 13.4% | 7.4% | 6% | 4.8% | 6.1% | 4% | 3.3% |
| Nov 2025 | 55.6% | 13.6% | 7.5% | 6.1% | 4.8% | 5% | 4.1% | 3.3% |
| Dec 2025 | 55.3% | 13.5% | 7.4% | 7.4% | 4.7% | 5% | 3.3% | 3.3% |
| Jan 2026 | 52.7% | 12.9% | 8.6% | 8.6% | 5.5% | 5.8% | 3.2% | 2.6% |
| Feb 2026 | 51% | 12.5% | 8.4% | 10.2% | 5.5% | 5.7% | 3.7% | 3.1% |
| Mar 2026 | 47.2% | 14.2% | 9.4% | 9.4% | 6% | 5.2% | 4.2% | 4.2% |
| Apr 2026 | 46.9% | 17.1% | 9.4% | 9.4% | 5.1% | 5.2% | 3.5% | 3.5% |
| May 2026 | 54.7% | 13.4% | 7.4% | 8.9% | 3.9% | 5% | 4% | 2.7% |
| Jun 2026 | 55.6% | 13.6% | 7.5% | 9.1% | 4% | 4.1% | 3.3% | 2.7% |
| Jul 2026 | 53.5% | 16% | 7.2% | 8.7% | 4% | 4% | 3.9% | 2.6% |
| Aug 2026 | 52.1% | 15.6% | 7% | 10.4% | 4.6% | 3.9% | 3.8% | 2.6% |
| Sep 2026 | 54.4% | 16.2% | 7.3% | 7.3% | 4.1% | 4.1% | 4% | 2.7% |
How has the Swisse and Thorne comparison changed over the last 12 months?
3 findings
- Thorne was ahead of Swisse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swisse’s estimated Share of Search among fish oil brands worldwide held steady at 4%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide moved from 6% to 7.3%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for fish oil brands worldwide in September 2026?
1 change
In September 2026, Thorne lost estimated Share of Search among fish oil brands worldwide, from 10.4% to 7.3%.
Other head-to-heads among fish oil brands
How each brand is measured
Brandwave collects information about searches that people make online using Swisse’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.