Garden of Life vs Thorne:Which is searched more?
In September 2026, Garden of Life had more branded searches than Thorne among multivitamin brands worldwide. Garden of Life was estimated to have 33.1K branded searches compared to Thorne’s 14.8K, and held a 1.4% Share of Search versus Thorne’s 0.63%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garden of Life or Thorne?
Compare the multivitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garden of Life, Thorne. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrum | Nature Made | Garden of Life | Thorne |
|---|---|---|---|---|
| Oct 2025 | 94.5% | 2.5% | 2.1% | 0.94% |
| Nov 2025 | 94.8% | 2.4% | 2.1% | 0.63% |
| Dec 2025 | 94.9% | 2.4% | 1.7% | 0.94% |
| Jan 2026 | 94% | 3% | 2.1% | 0.93% |
| Feb 2026 | 95.1% | 2.5% | 1.7% | 0.63% |
| Mar 2026 | 94.2% | 3% | 2.1% | 0.76% |
| Apr 2026 | 95% | 2.5% | 1.7% | 0.77% |
| May 2026 | 95.1% | 2.1% | 1.7% | 1.2% |
| Jun 2026 | 95.7% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 95.5% | 2.1% | 1.4% | 0.95% |
| Aug 2026 | 95.3% | 2.5% | 1.4% | 0.77% |
| Sep 2026 | 95.8% | 2.2% | 1.4% | 0.63% |
How has the Garden of Life and Thorne comparison changed over the last 12 months?
3 findings
- Garden of Life was ahead of Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garden of Life’s estimated Share of Search among multivitamin brands worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Thorne’s estimated Share of Search among multivitamin brands worldwide moved from 0.94% to 0.63%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for multivitamin brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Thorne worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Other head-to-heads among multivitamin brands
How each brand is measured
Brandwave collects information about searches that people make online using Garden of Life’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garden of Life
1 branded search term
- garden of life
Thorne
1 branded search term
- thorne multivitamin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.