Now Foods vs Thorne:Which is more popular?
In September 2026, Now Foods had more branded searches than Thorne among vitamin brands worldwide. Now Foods had about 60,500 branded searches, while Thorne had 1,300. Now Foods made up 2.2% of all vitamin brand searches we track, and Thorne accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Thorne appeared in four of the five answers and Now Foods in two. Thorne was mentioned before Now Foods in every answer.
Who do people search for more?
Now Foods, about 47 searches for every 1 for Thorne
Who does AI mention more?
Thorne, mentioned in 4 of 5 answers, Now Foods in 2
Who does AI recommend more?
Thorne, named ahead of Now Foods in every answer
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thorne was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thorne was listed before Now Foods in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nature Made4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Thorne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Garden of Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Solgar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swisse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand should I buy?”
Asked ChatGPT
“What are the best vitamin brands?”
Asked ChatGPT
“What's the best vitamin brand for daily supplements?”
Searched Google, AI Overview
“vitamin brands”
Searched Google, AI Overview
“daily vitamin supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Now Foods or Thorne more popular in search?
This chart shows how often people search Google for Now Foods and Thorne by name. Each line represents a brand's share of searches for all nine vitamin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Now Foods, Thorne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centrum | Blackmores | Solgar | Now Foods | Nature Made | Swisse | Garden of Life | Nature's Way | Thorne |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 5.9% | 5.9% | 2.6% | 2.1% | 1.8% | 1.8% | 0.09% | 0.06% |
| Nov 2025 | 80.7% | 5.9% | 4.9% | 2.7% | 2.1% | 1.8% | 1.8% | 0.08% | 0.05% |
| Dec 2025 | 81.3% | 6% | 4.9% | 2.7% | 2.1% | 1.5% | 1.5% | 0.08% | 0.05% |
| Jan 2026 | 80.1% | 5.9% | 4.8% | 3.2% | 2.5% | 1.4% | 1.8% | 0.09% | 0.06% |
| Feb 2026 | 82.1% | 4.9% | 4.9% | 2.7% | 2.2% | 1.5% | 1.5% | 0.1% | 0.05% |
| Mar 2026 | 79% | 5.8% | 5.8% | 3.2% | 2.5% | 1.7% | 1.7% | 0.1% | 0.06% |
| Apr 2026 | 79.7% | 7.1% | 4.8% | 3.2% | 2.1% | 1.4% | 1.4% | 0.1% | 0.07% |
| May 2026 | 81.2% | 6% | 4.9% | 2.7% | 1.8% | 1.8% | 1.5% | 0.11% | 0.07% |
| Jun 2026 | 82.5% | 6.1% | 4.1% | 2.7% | 1.8% | 1.5% | 1.2% | 0.11% | 0.06% |
| Jul 2026 | 81.7% | 7.3% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% | 0.12% | 0.06% |
| Aug 2026 | 81.4% | 7.3% | 3.3% | 2.7% | 2.2% | 1.8% | 1.2% | 0.12% | 0.06% |
| Sep 2026 | 81.5% | 7.3% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.13% | 0.05% |
How has the Now Foods and Thorne comparison changed over the last 12 months?
3 findings
- Now Foods was ahead of Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among vitamin brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Thorne’s share of searches among vitamin brands worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for vitamin brands worldwide in September 2026?
2 changes
Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.
Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Now Foods’ and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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