Brandwave

Pure Encapsulations vs Thorne:Which is more popular?

In September 2026, Thorne had more branded searches than Pure Encapsulations among magnesium supplement brands worldwide. Thorne had about 9,900 branded searches, while Pure Encapsulations had 6,600. Thorne made up 9.1% of all magnesium supplement brand searches we track, and Pure Encapsulations accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about magnesium supplement brands, Thorne appeared in all four answers and Pure Encapsulations in three. Thorne was mentioned before Pure Encapsulations in every answer.

Among magnesium supplement brands worldwide in September 2026

Who do people search for more?

Thorne, about 50% more searches than Pure Encapsulations

Thorne 9.9K searchesPure Encapsulations 6.6K searches

Who does AI mention more?

Thorne, mentioned in every answer we collected

Thorne in 4 of 4Pure Encapsulations in 3 of 4

Who does AI recommend more?

Thorne, named ahead of Pure Encapsulations in every answer

Thorne first in 4Pure Encapsulations never first

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Top magnesium supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Thorne appeared in all four answers. Pure Encapsulations was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Thorne was listed before Pure Encapsulations in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thorne1st
  2. Nature Made2nd
  3. Pure Encapsulations3rd
  4. Now Foods4th
  5. Doctor’s Best5th
  6. Life Extension5th
  7. Natural Calm–
  8. BiOptimizers–
  9. Nature's Bounty–
  10. Moon Juice–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about magnesium supplement brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Pure Encapsulations or Thorne more popular in search?

This chart shows how often people search Google for Pure Encapsulations and Thorne by name. Each line represents a brand's share of searches for all 12 magnesium supplement brands we track, month by month, from English-language searches worldwide.

Pure Encapsulations and Thorne among magnesium supplement brands worldwide, by month

Share of searches by month for Thorne, Pure Encapsulations. The figures are in the table below the chart.

View monthly share of searches table
MonthNatural CalmNature MadeBiOptimizersThorneNow FoodsPure EncapsulationsNature's BountyDoctor’s BestLife ExtensionMoon JuiceAncient MineralsJigsaw Health
Oct 202538.5%13.1%12.7%7.2%5.9%3.9%5.9%4.8%3.2%2.1%2.1%0.52%
Nov 202536.2%12.2%13.6%8.1%6.7%4.4%5.4%5.4%2.9%2.4%1.9%0.59%
Dec 202538.5%12.9%11.8%7.1%5.8%4.7%5.8%5.8%3.1%2%2%0.63%
Jan 202637.5%15.1%11.3%6.8%5.6%5.5%5.5%5.5%3%2%1.6%0.49%
Feb 202639.3%16.1%9.8%7.2%6%4.8%4.8%4.8%3.2%1.7%1.7%0.43%
Mar 202635.6%17.9%10.9%8%5.7%4.4%5.3%5.3%2.9%1.9%1.5%0.48%
Apr 202635.2%18%10.9%9.8%5.7%4.4%4.4%5.4%2.9%1.3%1.5%0.48%
May 202632.7%20.1%10%9%6.4%4.9%4.9%4.9%3.3%1.7%1.7%0.44%
Jun 202633.2%20.7%10.3%9.2%6.3%5%5%4.1%2.7%1.5%1.5%0.45%
Jul 202632.8%20.2%10%9%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Aug 202632.5%20.3%10.1%9.1%6.1%6%4.9%4%3.3%1.7%1.5%0.44%
Sep 202633%20.4%10.1%9.1%6.1%6.1%5%4%2.7%1.7%1.5%0.44%

How has the Pure Encapsulations and Thorne comparison changed over the last 12 months?

3 findings

How did search popularity change for magnesium supplement brands worldwide in September 2026?

2 changes

  1. Pure Encapsulations’ share of searches among magnesium supplement brands worldwide has gained ground for 3 months in a row, from 5% to 6.1% in September 2026.

  2. Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pure Encapsulations’ and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pure Encapsulations

1 branded search term

  • pure encapsulations magnesium

Thorne

1 branded search term

  • thorne magnesium

How the Brand Demand Index is measured

Other head-to-heads among magnesium supplement brands

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