How popular isThorne?
In September 2026, people searched for Thorne by name about 139,000 times worldwide, an 8.3% increase from the previous year. These searches made up 9.1% of all global magnesium supplement brand searches, placing Thorne fourth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about magnesium supplement brands, Thorne appeared in all answers and was the most recommended of the 12.
Thorne is the fourth most searched of 12 competitors and the most recommended in AI answers.
Natural CalmShare of searches 33%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Nature MadeShare of searches 20.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
BiOptimizersShare of searches 10.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ThorneShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Now FoodsShare of searches 6.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
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Top magnesium supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Thorne appeared in all four answers. Thorne is the most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thorne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pure Encapsulations3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Nature Made2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Now Foods1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Doctor’s Best1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Life Extension1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Natural Calm0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- BiOptimizers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nature's Bounty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Moon Juice0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about magnesium supplement brands
4 answers
Asked ChatGPT
“Which magnesium supplement brand should I buy?”
Asked ChatGPT
“What are the best magnesium supplement brands?”
Asked ChatGPT
“What's the best magnesium supplement brand for sleep?”
Searched Google, AI Overview
“magnesium supplement”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best magnesium supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which magnesium supplement brands compete with Thorne?
Share of searches by month for Natural Calm, Nature Made, BiOptimizers, Thorne, Now Foods, Pure Encapsulations, Nature's Bounty, Doctor’s Best, Life Extension. The figures are in the table below the chart.
View monthly share of searches table
| Month | Natural Calm | Nature Made | BiOptimizers | Thorne | Now Foods | Pure Encapsulations | Nature's Bounty | Doctor’s Best | Life Extension | Moon Juice | Ancient Minerals | Jigsaw Health |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 13.1% | 12.7% | 7.2% | 5.9% | 3.9% | 5.9% | 4.8% | 3.2% | 2.1% | 2.1% | 0.52% |
| Nov 2025 | 36.2% | 12.2% | 13.6% | 8.1% | 6.7% | 4.4% | 5.4% | 5.4% | 2.9% | 2.4% | 1.9% | 0.59% |
| Dec 2025 | 38.5% | 12.9% | 11.8% | 7.1% | 5.8% | 4.7% | 5.8% | 5.8% | 3.1% | 2% | 2% | 0.63% |
| Jan 2026 | 37.5% | 15.1% | 11.3% | 6.8% | 5.6% | 5.5% | 5.5% | 5.5% | 3% | 2% | 1.6% | 0.49% |
| Feb 2026 | 39.3% | 16.1% | 9.8% | 7.2% | 6% | 4.8% | 4.8% | 4.8% | 3.2% | 1.7% | 1.7% | 0.43% |
| Mar 2026 | 35.6% | 17.9% | 10.9% | 8% | 5.7% | 4.4% | 5.3% | 5.3% | 2.9% | 1.9% | 1.5% | 0.48% |
| Apr 2026 | 35.2% | 18% | 10.9% | 9.8% | 5.7% | 4.4% | 4.4% | 5.4% | 2.9% | 1.3% | 1.5% | 0.48% |
| May 2026 | 32.7% | 20.1% | 10% | 9% | 6.4% | 4.9% | 4.9% | 4.9% | 3.3% | 1.7% | 1.7% | 0.44% |
| Jun 2026 | 33.2% | 20.7% | 10.3% | 9.2% | 6.3% | 5% | 5% | 4.1% | 2.7% | 1.5% | 1.5% | 0.45% |
| Jul 2026 | 32.8% | 20.2% | 10% | 9% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Aug 2026 | 32.5% | 20.3% | 10.1% | 9.1% | 6.1% | 6% | 4.9% | 4% | 3.3% | 1.7% | 1.5% | 0.44% |
| Sep 2026 | 33% | 20.4% | 10.1% | 9.1% | 6.1% | 6.1% | 5% | 4% | 2.7% | 1.7% | 1.5% | 0.44% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 36K | +1.4% | +0.5 points | |
| 2, held 2nd | 20.4% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 10.1% | 11K | 0% | 0 points | |
| 4, held 4th | 9.1% | 9.9K | 0% | 0 points | |
| 5, held 5th | 6.1% | 6.7K | 0% | 0 points | |
| 6, held 6th | 6.1% | 6.6K | 0% | 0 points | |
| 7, held 7th | 5% | 5.4K | 0% | 0 points | |
| 8, held 8th | 4% | 4.4K | 0% | 0 points | |
| 9, held 9th | 2.7% | 2.9K | -19.4% | -0.6 points | |
| 10, held 10th | 1.7% | 1.9K | 0% | 0 points | |
| 11, held 11th | 1.5% | 1.6K | 0% | 0 points | |
| 12, held 12th | 0.44% | 480 | 0% | 0 points |
33%
Held 1st. 36K estimated branded searches, +1.4% vs prior month. Share +0.5 points.
20.4%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
10.1%
Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Thorne9.1%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.1%
Held 5th. 6.7K estimated branded searches, 0% vs prior month. Share 0 points.
6.1%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
2.7%
Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.6 points.
10.
Moon Juice1.7%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 11th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.44%
Held 12th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Thorne and its closest rivals
Every comparison with Thorne
36 comparisons
- Thorne vs Transparent Labs
- Bulk Nutrients vs Thorne
- Nutricost vs Thorne
- Elevit vs Thorne
- Needed vs Thorne
- Perelel vs Thorne
- Pregnacare vs Thorne
- Ritual vs Thorne
- One A Day vs Thorne
- BiOptimizers vs Thorne
- Natural Calm vs Thorne
- FullWell vs Thorne
- Pure Encapsulations vs Thorne
- Doctor’s Best vs Thorne
- Life Extension vs Thorne
- New Chapter vs Thorne
- Moon Juice vs Thorne
- Ancient Minerals vs Thorne
- BSc vs Thorne
- Ghost vs Thorne
- Horleys vs Thorne
- Momentous vs Thorne
- Musashi vs Thorne
- Myprotein vs Thorne
- Nature's Bounty vs Thorne
- Nordic Naturals vs Thorne
- Optimum Nutrition vs Thorne
- Blackmores vs Thorne
- Centrum vs Thorne
- Garden of Life vs Thorne
- Nature Made vs Thorne
- Nature's Way vs Thorne
- Now Foods vs Thorne
- Solgar vs Thorne
- Swisse vs Thorne
- Jigsaw Health vs Thorne
How has branded search demand for Thorne changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thorne worldwide rose from 128K to 139K.
- Across the 12 months ending September 2026, Thorne’s share of searches among magnesium supplement brands worldwide increased from 7.2% to 9.1%.
- Across the 12 months ending September 2026, Thorne’s share of searches among magnesium supplement brands worldwide peaked at 9.8% in April 2026 and was lowest at 6.8% in January 2026.
How did search popularity change for magnesium supplement brands worldwide in September 2026?
6 changes
In September 2026, Natural Calm gained share of searches among magnesium supplement brands worldwide, from 32.5% to 33%.
In September 2026, Life Extension lost share of searches among magnesium supplement brands worldwide, from 3.3% to 2.7%.
Pure Encapsulations’ share of searches among magnesium supplement brands worldwide has gained ground for 3 months in a row, from 5% to 6.1% in September 2026.
Estimated monthly branded searches for Nature Made worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
Estimated monthly branded searches for Thorne worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Ancient Minerals worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are Thorne’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Thorne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thorne fish oil
- thorne magnesium
- thorne multivitamin
- thorne prenatal
- thorne supplements
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Where does Thorne compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vitamin brands | 9th of 9 | 0.05% | Show ranking |
| Multivitamin brands | 4th of 4 | 0.63% | Show ranking |
| Sports nutrition brands | 7th of 7 | 0.06% | Show ranking |
| Creatine supplements | 4th of 6 | 4.6% | Show ranking |
| Sports supplement brands | 6th of 6 | 0.07% | Show ranking |
| Prenatal vitamin brands | 7th of 12 | 4.6% | Show ranking |
| Fish oil brands | 6th of 6 | 0.29% | Show ranking |
| Magnesium supplement brands | 4th of 12 | 9.1% | Shown above |
Is Thorne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.