Brandwave

Fish oil brands:Which are searched most?

In September 2026, Omega was the most searched among fish oil brands worldwide, with an estimated 674K branded searches and 54.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Omega54.4%
  2. Blackmores16.2%
  3. Nordic Naturals7.3%
  4. Thorne7.3%
  5. Nature Made4.1%
  6. Nature's Bounty4.1%
  7. Swisse4%
  8. Carlson2.7%

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Share of SearchLeaderboard

Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fish oil brands worldwide, by month

Share of Search by month for Omega, Blackmores, Nordic Naturals, Thorne, Nature Made, Nature's Bounty, Swisse, Carlson. The figures are in the table below the chart.

View monthly share of search table
MonthOmegaBlackmoresNordic NaturalsThorneNature MadeNature's BountySwisseCarlson
Oct 202554.9%13.4%7.4%6%4.8%6.1%4%3.3%
Nov 202555.6%13.6%7.5%6.1%4.8%5%4.1%3.3%
Dec 202555.3%13.5%7.4%7.4%4.7%5%3.3%3.3%
Jan 202652.7%12.9%8.6%8.6%5.5%5.8%3.2%2.6%
Feb 202651%12.5%8.4%10.2%5.5%5.7%3.7%3.1%
Mar 202647.2%14.2%9.4%9.4%6%5.2%4.2%4.2%
Apr 202646.9%17.1%9.4%9.4%5.1%5.2%3.5%3.5%
May 202654.7%13.4%7.4%8.9%3.9%5%4%2.7%
Jun 202655.6%13.6%7.5%9.1%4%4.1%3.3%2.7%
Jul 202653.5%16%7.2%8.7%4%4%3.9%2.6%
Aug 202652.1%15.6%7%10.4%4.6%3.9%3.8%2.6%
Sep 202654.4%16.2%7.3%7.3%4.1%4.1%4%2.7%

This month’s ranking, September 2026

  1. 1.Omega

    54.4%

    Held 1st. 674K estimated branded searches, +0.02% vs prior month. Share +2.3 points.

  2. 2.Blackmores

    16.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Nordic Naturals

    7.3%

    Moved from 4th to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Thorne

    7.3%

    Moved from 3rd to 4th. 90.5K estimated branded searches, -33% vs prior month. Share -3.1 points.

  5. 5.Nature Made

    4.1%

    Held 5th. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.5 points.

  6. 6.Nature's Bounty

    4.1%

    Held 6th. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Swisse

    4%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Carlson

    2.7%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among fish oil brands worldwide?

In September 2026, Omega was the most searched among fish oil brands worldwide, with an estimated 674K branded searches and 54.4% estimated Share of Search within this set. Blackmores is in 2nd place, 38.1 percentage points behind at 16.2% Share of Search.

Global fish oil brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Omega54.9% → 54.4%55.6%Jun 202646.9%Apr 20261st
Blackmores13.4% → 16.2%17.1%Apr 202612.5%Feb 20262nd
Nordic Naturals7.4% → 7.3%9.4%Mar 20267%Aug 20263rd
Thorne6% → 7.3%10.4%Aug 20266%Oct 20255th → 4th
Nature Made4.8% → 4.1%6%Mar 20263.9%May 20266th → 5th
Nature's Bounty6.1% → 4.1%6.1%Oct 20253.9%Aug 20264th → 6th
Swisse4%4.2%Mar 20263.2%Jan 20267th
Carlson3.3% → 2.7%4.2%Mar 20262.6%Aug 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Omega’s estimated Share of Search among fish oil brands worldwide decreased from 54.9% to 54.4%.
  • Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide increased from 13.4% to 16.2%.
  • Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide increased from 6% to 7.3%.
  • Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among fish oil brands worldwide decreased from 4.8% to 4.1%.
  • Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among fish oil brands worldwide decreased from 6.1% to 4.1%.
  • Across the 12 months ending September 2026, Carlson’s estimated Share of Search among fish oil brands worldwide decreased from 3.3% to 2.7%.
  • Across the 12 months ending September 2026, Omega’s estimated Share of Search among fish oil brands worldwide peaked at 55.6% in June 2026 and was lowest at 46.9% in April 2026.
  • Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide peaked at 17.1% in April 2026 and was lowest at 12.5% in February 2026.
  • Across the 12 months ending September 2026, Nordic Naturals’ estimated Share of Search among fish oil brands worldwide peaked at 9.4% in March 2026 and was lowest at 7% in August 2026.
  • Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide peaked at 10.4% in August 2026 and was lowest at 6% in October 2025.
  • Across the 12 months ending September 2026, Nature Made’s estimated Share of Search among fish oil brands worldwide peaked at 6% in March 2026 and was lowest at 3.9% in May 2026.
  • Across the 12 months ending September 2026, Nature's Bounty’s estimated Share of Search among fish oil brands worldwide peaked at 6.1% in October 2025 and was lowest at 3.9% in August 2026.
  • Across the 12 months ending September 2026, Swisse’s estimated Share of Search among fish oil brands worldwide peaked at 4.2% in March 2026 and was lowest at 3.2% in January 2026.
  • Across the 12 months ending September 2026, Carlson’s estimated Share of Search among fish oil brands worldwide peaked at 4.2% in March 2026 and was lowest at 2.6% in August 2026.
  • Across the 12 months ending September 2026, Thorne rose from 5th to 4th among fish oil brands worldwide.
  • Across the 12 months ending September 2026, Nature Made rose from 6th to 5th among fish oil brands worldwide.
  • Across the 12 months ending September 2026, Nature's Bounty fell from 4th to 6th among fish oil brands worldwide.
  • Across the 12 months ending September 2026, Nordic Naturals and Swisse held steady: their estimated Share of Search among fish oil brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fish oil brands worldwide in September 2026?

  1. In September 2026, Omega gained estimated Share of Search among fish oil brands worldwide, from 52.1% to 54.4%.

  2. In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 15.6% to 16.2%.

  3. In September 2026, Thorne lost estimated Share of Search among fish oil brands worldwide, from 10.4% to 7.3%.

  4. In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 4.6% to 4.1%.

  5. In September 2026, Nordic Naturals rose from 4th to 3rd among fish oil brands worldwide.

  6. Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.

  7. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

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