Brandwave

How popular isBlackmores in search?

In September 2026, there were an estimated 201K branded searches for Blackmores worldwide which is up 21.8% over the last 12 months. Blackmores holds 42.2% estimated Share of Search among fish oil brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blackmores42.2%
  2. Nordic Naturals19%
  3. Nature Made10.6%
  4. Nature's Bounty10.5%
  5. Swisse10.4%
  6. Carlson7%
  7. Thorne0.27%
Blackmores website (opens in a new tab)

Follow Blackmores and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fish oil brands compete with Blackmores?

Blackmores against fish oil brands worldwide, by month

Share of Search by month for Blackmores, Nordic Naturals, Nature Made, Nature's Bounty, Swisse, Carlson. The figures are in the table below the chart.

View monthly share of search table
MonthBlackmoresNordic NaturalsNature MadeNature's BountySwisseCarlsonThorne
Oct 202534.3%18.8%12.3%15.5%10.3%8.4%0.33%
Nov 202535.5%19.5%12.4%13.1%10.6%8.7%0.28%
Dec 202536.2%19.8%12.6%13.3%8.9%8.9%0.28%
Jan 202633.3%22.2%14.2%15%8.2%6.7%0.32%
Feb 202632.1%21.5%14.1%14.5%9.6%7.9%0.31%
Mar 202632.5%21.7%13.9%12%9.8%9.8%0.32%
Apr 202639.1%21.4%11.6%11.9%7.9%7.9%0.37%
May 202636.7%20.1%10.8%13.6%11%7.4%0.42%
Jun 202638.4%21.1%11.3%11.7%9.4%7.7%0.37%
Jul 202642.2%19%10.6%10.5%10.4%6.9%0.34%
Aug 202641.4%18.6%12.2%10.3%10.2%6.8%0.33%
Sep 202642.2%19%10.6%10.5%10.4%7%0.27%

  1. 1.Blackmores

    42.2%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Nordic Naturals

    19%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Nature Made

    10.6%

    Held 3rd. 50.4K estimated branded searches, -15.2% vs prior month. Share -1.7 points.

  4. 4.Nature's Bounty

    10.5%

    Held 4th. 50.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Swisse

    10.4%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Carlson

    7%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Thorne

    0.27%

    Held 7th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Blackmores and its closest rivals

Every comparison with Blackmores

How has branded search demand for Blackmores changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackmores worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide increased from 34.3% to 42.2%.
  • Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide peaked at 42.2% in September 2026 and was lowest at 32.1% in February 2026.

How did search popularity change for fish oil brands worldwide in September 2026?

  1. In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 41.4% to 42.2%.

  2. In September 2026, Nature Made lost estimated Share of Search among fish oil brands worldwide, from 12.2% to 10.6%.

  3. Estimated monthly branded searches for Nature's Bounty worldwide fell 32.6% over 12 measured months, from 74.5K to 50.2K in September 2026.

  4. Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Carlson worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Blackmores compete?

Blackmores is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Probiotic brands5th of 67.6%Show ranking
Vitamin brands2nd of 57.7%Show ranking
Fish oil brands1st of 742.2%Shown above

How is Blackmores measured?

Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blackmores

Do you work for Blackmores? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Blackmores your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free