Blackmores vs Thorne:Which is searched more?
In September 2026, Blackmores had more branded searches than Thorne among fish oil brands worldwide. Blackmores was estimated to have 201K branded searches compared to Thorne’s 90.5K, and held a 35.6% Share of Search versus Thorne’s 16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackmores or Thorne?
Compare the fish oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blackmores, Thorne. The figures are in the table below the chart.
View monthly share of search table
| Month | Blackmores | Nordic Naturals | Thorne | Nature Made | Nature's Bounty | Swisse | Carlson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 16.4% | 13.4% | 10.7% | 13.5% | 8.9% | 7.3% |
| Nov 2025 | 30.7% | 16.8% | 13.8% | 10.7% | 11.3% | 9.2% | 7.5% |
| Dec 2025 | 30.3% | 16.6% | 16.6% | 10.6% | 11.2% | 7.4% | 7.4% |
| Jan 2026 | 27.3% | 18.2% | 18.2% | 11.7% | 12.3% | 6.7% | 5.5% |
| Feb 2026 | 25.5% | 17.1% | 20.8% | 11.2% | 11.5% | 7.6% | 6.3% |
| Mar 2026 | 26.8% | 17.9% | 17.9% | 11.4% | 9.9% | 8% | 8% |
| Apr 2026 | 32.3% | 17.7% | 17.7% | 9.5% | 9.8% | 6.5% | 6.5% |
| May 2026 | 29.6% | 16.2% | 19.7% | 8.7% | 10.9% | 8.9% | 5.9% |
| Jun 2026 | 30.7% | 16.8% | 20.5% | 9% | 9.3% | 7.5% | 6.2% |
| Jul 2026 | 34.4% | 15.5% | 18.8% | 8.6% | 8.6% | 8.5% | 5.7% |
| Aug 2026 | 32.5% | 14.6% | 21.8% | 9.6% | 8.1% | 8% | 5.3% |
| Sep 2026 | 35.6% | 16% | 16% | 8.9% | 8.9% | 8.8% | 5.9% |
How has the Blackmores and Thorne comparison changed over the last 12 months?
3 findings
- Blackmores was ahead of Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among fish oil brands worldwide moved from 29.8% to 35.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Thorne’s estimated Share of Search among fish oil brands worldwide moved from 13.4% to 16%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for fish oil brands worldwide in September 2026?
3 changes
In September 2026, Nordic Naturals overtook Thorne to rank 2nd among fish oil brands worldwide, with 16% estimated Share of Search.
In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 32.5% to 35.6%.
In September 2026, Thorne lost estimated Share of Search among fish oil brands worldwide, from 21.8% to 16%.
Other head-to-heads among fish oil brands
- Blackmores vs Nordic Naturals: compare search popularity
Blackmores vs Nature Made: compare search popularity
Blackmores vs Nature's Bounty: compare search popularityNordic Naturals vs Thorne: compare search popularity
- Nordic Naturals vs Nature Made: compare search popularity
- Nordic Naturals vs Nature's Bounty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Blackmores’ and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackmores
1 branded search term
- blackmores
Thorne
1 branded search term
- thorne supplements
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.