Brandwave

How popular isBlackmores in search?

In August 2026, there were an estimated 201K branded searches for Blackmores worldwide which is up 21.8% over the last 11 months. Blackmores holds 7.8% estimated Share of Search among vitamin brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Centrum86.7%
  2. Blackmores7.8%
  3. Solgar3.5%
  4. Swisse1.9%
  5. Nature's Way0.06%
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Which vitamin brands compete with Blackmores?

Blackmores against vitamin brands worldwide, by month

Share of Search by month for Centrum, Blackmores, Solgar. The figures are in the table below the chart.

View monthly share of search table
MonthCentrumBlackmoresSolgarSwisseNature's Way
Oct 202585.5%6.3%6.3%1.9%0.04%
Nov 202586.5%6.4%5.2%1.9%0.03%
Dec 202586.8%6.4%5.2%1.6%0.03%
Jan 202686.8%6.4%5.2%1.6%0.04%
Feb 202687.8%5.3%5.3%1.6%0.04%
Mar 202685.5%6.3%6.3%1.9%0.05%
Apr 202685.6%7.7%5.2%1.5%0.05%
May 202686.5%6.4%5.2%1.9%0.05%
Jun 202687.6%6.5%4.3%1.6%0.05%
Jul 202686.7%7.8%3.5%1.9%0.06%
Aug 202686.7%7.8%3.5%1.9%0.06%
Sep 2026—————

  1. 1.Centrum

    86.7%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Blackmores

    7.8%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Solgar

    3.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Swisse

    1.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nature's Way

    0.06%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Blackmores and its closest rivals

How has branded search demand for Blackmores changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blackmores worldwide rose from 165K to 201K.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among vitamin brands worldwide increased from 6.3% to 7.8%.
  • Across the 11 months ending August 2026, Blackmores’ estimated Share of Search among vitamin brands worldwide peaked at 7.8% in July 2026 and was lowest at 5.3% in February 2026.

How did search popularity change for vitamin brands worldwide in August 2026?

  1. Estimated monthly branded searches for Nature's Way worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Blackmores worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.

  3. Estimated monthly branded searches for Solgar worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026.

How is Blackmores measured?

Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blackmores

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How the Brand Demand Index is measured

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