How popular isBlackmores in search?
In September 2026, there were an estimated 201K branded searches for Blackmores worldwide which is up 21.8% over the last 12 months. Blackmores holds 7.6% estimated Share of Search among probiotic brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which probiotic brands compete with Blackmores?
Share of Search by month for Seed, Yakult, BLIS, BioGaia, Blackmores, Radiance. The figures are in the table below the chart.
View monthly share of search table
| Month | Seed | Yakult | BLIS | BioGaia | Blackmores | Radiance |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26% | 17.4% | 14.2% | 6.4% | 4.2% |
| Nov 2025 | 38.8% | 21.4% | 17.5% | 11.7% | 6.4% | 4.3% |
| Dec 2025 | 35.8% | 19.6% | 19.6% | 13.1% | 7.2% | 4.8% |
| Jan 2026 | 36.1% | 19.9% | 19.9% | 13.3% | 6% | 4.9% |
| Feb 2026 | 36% | 24% | 16.1% | 13.2% | 5.9% | 4.8% |
| Mar 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Apr 2026 | 36.6% | 24.6% | 16.5% | 11% | 7.3% | 4% |
| May 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Jun 2026 | 35.8% | 23.9% | 16% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Aug 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 13.8% | 7.6% | 3.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 1M | +21.5% | +4.4 points | |
| 2, held 2nd | 20.7% | 550K | 0% | -1.5 points | |
| 3, held 3rd | 16.9% | 450K | 0% | -1.2 points | |
| 4, held 4th | 13.8% | 368K | 0% | -1 points | |
| 5, held 5th | 7.6% | 201K | 0% | -0.5 points | |
| 6, held 6th | 3.4% | 90.5K | 0% | -0.2 points |
1.
Seed37.6%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.
2.
Yakult
20.7%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
BLIS16.9%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
BioGaia13.8%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
7.6%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Radiance3.4%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Blackmores and its closest rivals
Every comparison with Blackmores
17 comparisons
- Blackmores vs Thompson's
- BioGaia vs Blackmores
- Blackmores vs BLIS
- Blackmores vs Centrum
- Blackmores vs Omega
- Blackmores vs Seed
- Blackmores vs Yakult
- Blackmores vs Solgar
- Blackmores vs Nordic Naturals
- Blackmores vs Radiance
- Blackmores vs Thorne
- Blackmores vs Good Health
- Blackmores vs Nature Made
- Blackmores vs Nature's Bounty
- Blackmores vs Swisse
- Blackmores vs Carlson
- Blackmores vs Nature's Way
How has branded search demand for Blackmores changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blackmores worldwide rose from 165K to 201K.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide increased from 6.4% to 7.6%.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide peaked at 8.1% in July 2026 and was lowest at 5.9% in February 2026.
How did search popularity change for probiotic brands worldwide in September 2026?
6 changes
In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.
In September 2026, Yakult lost estimated Share of Search among probiotic brands worldwide, from 22.2% to 20.7%.
In September 2026, BLIS lost estimated Share of Search among probiotic brands worldwide, from 18.1% to 16.9%.
In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.
In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.
Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Blackmores compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Probiotic brands | 5th of 6 | 7.6% | Shown above |
| Vitamin brands | 2nd of 5 | 7.7% | Show ranking |
| Fish oil brands | 2nd of 8 | 16.2% | Show ranking |
| Supplement brands | 1st of 5 | 38% | Show ranking |
How is Blackmores measured?
Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blackmores
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Is Blackmores your brand?
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