Blackmores vs BLIS:Which is searched more?
In September 2026, BLIS had more branded searches than Blackmores among probiotic brands worldwide. BLIS was estimated to have 450K branded searches compared to Blackmores’ 201K, and held a 16.9% Share of Search versus Blackmores’ 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackmores or BLIS?
Compare the probiotic and gut health brands people take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BLIS, Blackmores. The figures are in the table below the chart.
View monthly share of search table
| Month | Seed | Yakult | BLIS | BioGaia | Blackmores | Radiance |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26% | 17.4% | 14.2% | 6.4% | 4.2% |
| Nov 2025 | 38.8% | 21.4% | 17.5% | 11.7% | 6.4% | 4.3% |
| Dec 2025 | 35.8% | 19.6% | 19.6% | 13.1% | 7.2% | 4.8% |
| Jan 2026 | 36.1% | 19.9% | 19.9% | 13.3% | 6% | 4.9% |
| Feb 2026 | 36% | 24% | 16.1% | 13.2% | 5.9% | 4.8% |
| Mar 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Apr 2026 | 36.6% | 24.6% | 16.5% | 11% | 7.3% | 4% |
| May 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Jun 2026 | 35.8% | 23.9% | 16% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Aug 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 13.8% | 7.6% | 3.4% |
How has the Blackmores and BLIS comparison changed over the last 12 months?
3 findings
- BLIS was ahead of Blackmores in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide moved from 6.4% to 7.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, BLIS’s estimated Share of Search among probiotic brands worldwide moved from 17.4% to 16.9%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for probiotic brands worldwide in September 2026?
2 changes
In September 2026, BLIS lost estimated Share of Search among probiotic brands worldwide, from 18.1% to 16.9%.
In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.
Other head-to-heads among probiotic brands
How each brand is measured
Brandwave collects information about searches that people make online using Blackmores’ and BLIS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackmores
1 branded search term
- blackmores
BLIS
1 branded search term
- blis
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