Brandwave

Probiotic brands:Which are searched most?

In September 2026, Seed was the most searched among probiotic brands worldwide, with an estimated 1M branded searches and 37.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Seed37.6%
  2. Yakult20.7%
  3. BLIS16.9%
  4. BioGaia13.8%
  5. Blackmores7.6%
  6. Radiance3.4%

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Share of SearchLeaderboard

Compare the probiotic and gut health brands people take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among probiotic brands worldwide, by month

Share of Search by month for Seed, Yakult, BLIS, BioGaia, Blackmores, Radiance. The figures are in the table below the chart.

View monthly share of search table
MonthSeedYakultBLISBioGaiaBlackmoresRadiance
Oct 202531.8%26%17.4%14.2%6.4%4.2%
Nov 202538.8%21.4%17.5%11.7%6.4%4.3%
Dec 202535.8%19.6%19.6%13.1%7.2%4.8%
Jan 202636.1%19.9%19.9%13.3%6%4.9%
Feb 202636%24%16.1%13.2%5.9%4.8%
Mar 202637.1%24.9%16.7%11.2%6.1%4.1%
Apr 202636.6%24.6%16.5%11%7.3%4%
May 202637.1%24.9%16.7%11.2%6.1%4.1%
Jun 202635.8%23.9%16%13.1%7.2%3.9%
Jul 202633.2%22.2%18.1%14.8%8.1%3.6%
Aug 202633.2%22.2%18.1%14.8%8.1%3.6%
Sep 202637.6%20.7%16.9%13.8%7.6%3.4%

This month’s ranking, September 2026

  1. 1.Seed

    37.6%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.

  2. 2.Yakult

    20.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.BLIS

    16.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.BioGaia

    13.8%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Blackmores

    7.6%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Radiance

    3.4%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among probiotic brands worldwide?

In September 2026, Seed was the most searched among probiotic brands worldwide, with an estimated 1M branded searches and 37.6% estimated Share of Search within this set. Yakult is in 2nd place, 16.9 percentage points behind at 20.7% Share of Search.

Global probiotic brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Seed31.8% → 37.6%38.8%Nov 202531.8%Oct 20251st
Yakult26% → 20.7%26%Oct 202519.6%Dec 20252nd
BLIS17.4% → 16.9%19.9%Jan 202616%Jun 20263rd
BioGaia14.2% → 13.8%14.8%Jul 202611%Apr 20264th
Blackmores6.4% → 7.6%8.1%Jul 20265.9%Feb 20265th
Radiance4.2% → 3.4%4.9%Jan 20263.4%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide increased from 31.8% to 37.6%.
  • Across the 12 months ending September 2026, Yakult’s estimated Share of Search among probiotic brands worldwide decreased from 26% to 20.7%.
  • Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide increased from 6.4% to 7.6%.
  • Across the 12 months ending September 2026, Radiance’s estimated Share of Search among probiotic brands worldwide decreased from 4.2% to 3.4%.
  • Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide peaked at 38.8% in November 2025 and was lowest at 31.8% in October 2025.
  • Across the 12 months ending September 2026, Yakult’s estimated Share of Search among probiotic brands worldwide peaked at 26% in October 2025 and was lowest at 19.6% in December 2025.
  • Across the 12 months ending September 2026, BLIS’s estimated Share of Search among probiotic brands worldwide peaked at 19.9% in January 2026 and was lowest at 16% in June 2026.
  • Across the 12 months ending September 2026, BioGaia’s estimated Share of Search among probiotic brands worldwide peaked at 14.8% in July 2026 and was lowest at 11% in April 2026.
  • Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide peaked at 8.1% in July 2026 and was lowest at 5.9% in February 2026.
  • Across the 12 months ending September 2026, Radiance’s estimated Share of Search among probiotic brands worldwide peaked at 4.9% in January 2026 and was lowest at 3.4% in September 2026.
  • Across the 12 months ending September 2026, BLIS and BioGaia held steady: their estimated Share of Search among probiotic brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for probiotic brands worldwide in September 2026?

  1. In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.

  2. In September 2026, Yakult lost estimated Share of Search among probiotic brands worldwide, from 22.2% to 20.7%.

  3. In September 2026, BLIS lost estimated Share of Search among probiotic brands worldwide, from 18.1% to 16.9%.

  4. In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.

  5. In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.

  6. Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

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