Brandwave

How popular isCulturelle?

In September 2026, people searched for Culturelle by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 2% of all global probiotic brand searches, placing Culturelle ninth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about probiotic brands, Culturelle appeared in three of the five answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Culturelle is the ninth most searched of 12 competitors and the second most recommended in AI answers.

  1. YakultShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BLISShare of searches 22.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BioGaiaShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BlackmoresShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CulturelleShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+7 more

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Culturelle was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Culturelle is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Align1st
  2. Culturelle2nd
  3. Florastor3rd
  4. Garden of Life4th
  5. Yakult–
  6. BLIS–
  7. BioGaia–
  8. Blackmores–
  9. Seed–
  10. Radiance–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Florastor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Align3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Culturelle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garden of Life1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about probiotic brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which probiotic brands compete with Culturelle?

Culturelle against probiotic brands worldwide, by month

Share of searches by month for Yakult, BLIS, BioGaia, Blackmores, Seed, Florastor, Radiance, Align, Culturelle. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultBLISBioGaiaBlackmoresSeedFlorastorRadianceAlignCulturelleGarden of LifeBio-KultOptibac
Oct 202531%20.7%16.9%7.6%4.8%4.2%5.1%2.8%2.3%2.3%1.5%0.83%
Nov 202528.1%23%15.4%8.4%5.2%3.8%5.6%3.1%2.5%2.5%1.4%0.92%
Dec 202524.3%24.3%16.3%8.9%4.7%4.9%6%3.3%2.7%2.2%1.5%0.98%
Jan 202624.5%24.5%16.4%7.4%5.6%4%6%3.3%3.3%2.2%1.5%1.2%
Feb 202629.2%19.5%16%7.2%5.5%4.8%5.8%3.9%3.2%2.2%1.4%1.2%
Mar 202630.8%20.6%13.8%7.5%5.8%5%5%3.4%3.4%2.3%1.5%1%
Apr 202631.4%21%14%9.4%5%4.2%5.1%2.8%2.8%1.9%1.3%1%
May 202632%21.4%14.3%7.8%5.2%4.3%5.2%2.9%2.9%1.9%1.3%0.86%
Jun 202629.6%19.8%16.2%8.9%5.8%4.9%4.9%3.3%2.7%1.8%1.2%0.97%
Jul 202626.9%22%18%9.8%5.3%4.4%4.4%3%2.4%1.6%1.1%0.89%
Aug 202627.1%22.2%18.1%9.9%5.3%4.5%4.5%3%2%1.6%1.1%0.89%
Sep 202627.1%22.2%18.1%9.9%5.2%4.5%4.5%3%2%1.6%1.1%0.89%

  1. 1.Yakult

    27.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.BLIS

    22.2%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BioGaia

    18.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Blackmores

    9.9%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Seed

    5.2%

    Held 5th. 106K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  6. 6.Florastor

    4.5%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Radiance

    4.5%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Align

    3%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Culturelle

    2%

    Held 9th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Garden of Life

    1.6%

    Held 10th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bio-Kult

    1.1%

    Held 11th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Optibac

    0.89%

    Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Culturelle and its closest rivals

Every comparison with Culturelle

11 comparisons

How has branded search demand for Culturelle changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Culturelle worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Culturelle’s share of searches among probiotic brands worldwide peaked at 3.4% in March 2026 and was lowest at 2% in August 2026.

How did search popularity change for probiotic brands worldwide in September 2026?

6 changes

  1. BLIS’s share of searches among probiotic brands worldwide has gained ground for 3 months in a row, from 19.8% to 22.2% in September 2026.

  2. BioGaia’s share of searches among probiotic brands worldwide has gained ground for 3 months in a row, from 16.2% to 18.1% in September 2026.

  3. Blackmores’ share of searches among probiotic brands worldwide has gained ground for 3 months in a row, from 8.9% to 9.9% in September 2026.

  4. Seed’s share of searches among probiotic brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.2% in September 2026.

  5. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Bio-Kult worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

How are Culturelle’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Culturelle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • culturelle probiotic

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How the Brand Demand Index is measured

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