Culturelle vs Garden of Life:Which is more popular by branded search?
In August 2026, Culturelle had more branded searches than Garden of Life among probiotics worldwide. Culturelle was estimated to have 40.5K branded searches compared to Garden of Life’s 33.1K, and held a 5.6% Share of Search versus Garden of Life’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Culturelle or Garden of Life?
Compare the probiotics people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Culturelle, Garden of Life. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Align | Culturelle | Garden of Life | Bio-Kult | Optibac |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 6.8% | 5.6% | 5.6% | 3.7% | 2% |
| Nov 2025 | 72.9% | 8% | 6.6% | 6.6% | 3.6% | 2.4% |
| Dec 2025 | 69.7% | 9.4% | 7.7% | 6.3% | 4.2% | 2.8% |
| Jan 2026 | 68.1% | 9.2% | 9.2% | 6.1% | 4.1% | 3.4% |
| Feb 2026 | 71% | 9.6% | 7.8% | 5.2% | 3.5% | 2.9% |
| Mar 2026 | 72.7% | 8% | 8% | 5.3% | 3.6% | 2.4% |
| Apr 2026 | 76.1% | 6.8% | 6.8% | 4.6% | 3.1% | 2.5% |
| May 2026 | 76.5% | 6.9% | 6.9% | 4.6% | 3.1% | 2.1% |
| Jun 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Jul 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Aug 2026 | 75.9% | 8.4% | 5.6% | 4.6% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Culturelle and Garden of Life comparison changed over the last 12 months?
3 findings
- Culturelle was ahead of Garden of Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culturelle’s estimated Share of Search among probiotics worldwide held steady at 5.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Garden of Life’s estimated Share of Search among probiotics worldwide moved from 5.6% to 4.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for probiotics worldwide in August 2026?
2 changes
In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.
Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Culturelle’s and Garden of Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culturelle
1 branded search term
- culturelle probiotic
Garden of Life
1 branded search term
- garden of life
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.