Bio-Kult vs Culturelle:Which is more popular by branded search?
In August 2026, Culturelle had more branded searches than Bio-Kult among probiotics worldwide. Culturelle was estimated to have 40.5K branded searches compared to Bio-Kult’s 22.2K, and held a 5.6% Share of Search versus Bio-Kult’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bio-Kult or Culturelle?
Compare the probiotics people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Culturelle, Bio-Kult. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Align | Culturelle | Garden of Life | Bio-Kult | Optibac |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 6.8% | 5.6% | 5.6% | 3.7% | 2% |
| Nov 2025 | 72.9% | 8% | 6.6% | 6.6% | 3.6% | 2.4% |
| Dec 2025 | 69.7% | 9.4% | 7.7% | 6.3% | 4.2% | 2.8% |
| Jan 2026 | 68.1% | 9.2% | 9.2% | 6.1% | 4.1% | 3.4% |
| Feb 2026 | 71% | 9.6% | 7.8% | 5.2% | 3.5% | 2.9% |
| Mar 2026 | 72.7% | 8% | 8% | 5.3% | 3.6% | 2.4% |
| Apr 2026 | 76.1% | 6.8% | 6.8% | 4.6% | 3.1% | 2.5% |
| May 2026 | 76.5% | 6.9% | 6.9% | 4.6% | 3.1% | 2.1% |
| Jun 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Jul 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Aug 2026 | 75.9% | 8.4% | 5.6% | 4.6% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bio-Kult and Culturelle comparison changed over the last 12 months?
3 findings
- Culturelle was ahead of Bio-Kult in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bio-Kult’s estimated Share of Search among probiotics worldwide moved from 3.7% to 3.1%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Culturelle’s estimated Share of Search among probiotics worldwide held steady at 5.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for probiotics worldwide in August 2026?
2 changes
In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.
Estimated monthly branded searches for Bio-Kult worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bio-Kult’s and Culturelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bio-Kult
1 branded search term
- bio kult
Culturelle
1 branded search term
- culturelle probiotic
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