Brandwave

How popular isBio-Kult in search?

In August 2026, there were an estimated 22.2K branded searches for Bio-Kult worldwide which is down 32.9% over the last 11 months. Bio-Kult holds 3.1% estimated Share of Search among probiotics worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yakult75.9%
  2. Align8.4%
  3. Culturelle5.6%
  4. Garden of Life4.6%
  5. Bio-Kult3.1%
  6. Optibac2.5%
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Which probiotics compete with Bio-Kult?

Bio-Kult against probiotics worldwide, by month

Share of Search by month for Yakult, Align, Culturelle, Garden of Life, Bio-Kult, Optibac. The figures are in the table below the chart.

View monthly share of search table
MonthYakultAlignCulturelleGarden of LifeBio-KultOptibac
Oct 202576.2%6.8%5.6%5.6%3.7%2%
Nov 202572.9%8%6.6%6.6%3.6%2.4%
Dec 202569.7%9.4%7.7%6.3%4.2%2.8%
Jan 202668.1%9.2%9.2%6.1%4.1%3.4%
Feb 202671%9.6%7.8%5.2%3.5%2.9%
Mar 202672.7%8%8%5.3%3.6%2.4%
Apr 202676.1%6.8%6.8%4.6%3.1%2.5%
May 202676.5%6.9%6.9%4.6%3.1%2.1%
Jun 202675%8.2%6.7%4.5%3%2.5%
Jul 202675%8.2%6.7%4.5%3%2.5%
Aug 202675.9%8.4%5.6%4.6%3.1%2.5%
Sep 2026——————

  1. 1.Yakult

    75.9%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Align

    8.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Culturelle

    5.6%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  4. 4.Garden of Life

    4.6%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bio-Kult

    3.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Optibac

    2.5%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bio-Kult and its closest rivals

How has branded search demand for Bio-Kult changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bio-Kult worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, Bio-Kult’s estimated Share of Search among probiotics worldwide decreased from 3.7% to 3.1%.
  • Across the 11 months ending August 2026, Bio-Kult’s estimated Share of Search among probiotics worldwide peaked at 4.2% in December 2025 and was lowest at 3% in June 2026.

How did search popularity change for probiotics worldwide in August 2026?

  1. In August 2026, Yakult gained estimated Share of Search among probiotics worldwide, from 75% to 75.9%.

  2. In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.

  3. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Bio-Kult worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How is Bio-Kult measured?

Brandwave collects information about searches that people make online using Bio-Kult’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bio kult

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How the Brand Demand Index is measured

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