How popular isBioGaia in search?
In September 2026, there were an estimated 368K branded searches for BioGaia worldwide which held steady over the last 12 months. BioGaia holds 13.8% estimated Share of Search among probiotic brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Seed37.6%Yakult20.7%
BLIS16.9%
BioGaia13.8%
Blackmores7.6%
Radiance3.4%
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Which probiotic brands compete with BioGaia?
Share of Search by month for Seed, Yakult, BLIS, BioGaia, Blackmores, Radiance. The figures are in the table below the chart.
View monthly share of search table
| Month | Seed | Yakult | BLIS | BioGaia | Blackmores | Radiance |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26% | 17.4% | 14.2% | 6.4% | 4.2% |
| Nov 2025 | 38.8% | 21.4% | 17.5% | 11.7% | 6.4% | 4.3% |
| Dec 2025 | 35.8% | 19.6% | 19.6% | 13.1% | 7.2% | 4.8% |
| Jan 2026 | 36.1% | 19.9% | 19.9% | 13.3% | 6% | 4.9% |
| Feb 2026 | 36% | 24% | 16.1% | 13.2% | 5.9% | 4.8% |
| Mar 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Apr 2026 | 36.6% | 24.6% | 16.5% | 11% | 7.3% | 4% |
| May 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Jun 2026 | 35.8% | 23.9% | 16% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Aug 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 13.8% | 7.6% | 3.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 1M | +21.5% | +4.4 points | |
| 2, held 2nd | 20.7% | 550K | 0% | -1.5 points | |
| 3, held 3rd | 16.9% | 450K | 0% | -1.2 points | |
| 4, held 4th | 13.8% | 368K | 0% | -1 points | |
| 5, held 5th | 7.6% | 201K | 0% | -0.5 points | |
| 6, held 6th | 3.4% | 90.5K | 0% | -0.2 points |
1.
Seed37.6%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.
2.
20.7%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.
BLIS16.9%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
BioGaia13.8%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
7.6%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Radiance3.4%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between BioGaia and its closest rivals
Every comparison with BioGaia
5 comparisons
How has branded search demand for BioGaia changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BioGaia worldwide held steady at 368K.
- Across the 12 months ending September 2026, BioGaia’s estimated Share of Search among probiotic brands worldwide peaked at 14.8% in July 2026 and was lowest at 11% in April 2026.
How did search popularity change for probiotic brands worldwide in September 2026?
6 changes
In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.
In September 2026, Yakult lost estimated Share of Search among probiotic brands worldwide, from 22.2% to 20.7%.
In September 2026, BLIS lost estimated Share of Search among probiotic brands worldwide, from 18.1% to 16.9%.
In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.
In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.
Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How is BioGaia measured?
Brandwave collects information about searches that people make online using BioGaia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- biogaia
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