Brandwave

BioGaia vs Garden of Life:Which is more popular?

In September 2026, BioGaia had more branded searches than Garden of Life among probiotic brands worldwide. BioGaia had about 368,000 branded searches, while Garden of Life had 33,100. BioGaia made up 18.1% of all probiotic brand searches we track, and Garden of Life accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about probiotic brands, Garden of Life appeared in one of the five answers and BioGaia in none.

Among probiotic brands worldwide in September 2026

Who do people search for more?

BioGaia, about 11 searches for every 1 for Garden of Life

BioGaia 368K searchesGarden of Life 33.1K searches

Who does AI mention more?

Garden of Life, mentioned in 1 of 5 answers, BioGaia in 0

Garden of Life in 1 of 5BioGaia in 0 of 5

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Top probiotic brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garden of Life was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BioGaia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Align1st
  2. Culturelle2nd
  3. Florastor3rd
  4. Garden of Life4th
  5. Yakult–
  6. BLIS–
  7. BioGaia–
  8. Blackmores–
  9. Seed–
  10. Radiance–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Florastor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Align3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Culturelle3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Garden of Life1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yakult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BLIS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BioGaia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Radiance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about probiotic brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BioGaia or Garden of Life more popular in search?

This chart shows how often people search Google for BioGaia and Garden of Life by name. Each line represents a brand's share of searches for all 12 probiotic brands we track, month by month, from English-language searches worldwide.

BioGaia and Garden of Life among probiotic brands worldwide, by month

Share of searches by month for BioGaia, Garden of Life. The figures are in the table below the chart.

View monthly share of searches table
MonthYakultBLISBioGaiaBlackmoresSeedFlorastorRadianceAlignCulturelleGarden of LifeBio-KultOptibac
Oct 202531%20.7%16.9%7.6%4.8%4.2%5.1%2.8%2.3%2.3%1.5%0.83%
Nov 202528.1%23%15.4%8.4%5.2%3.8%5.6%3.1%2.5%2.5%1.4%0.92%
Dec 202524.3%24.3%16.3%8.9%4.7%4.9%6%3.3%2.7%2.2%1.5%0.98%
Jan 202624.5%24.5%16.4%7.4%5.6%4%6%3.3%3.3%2.2%1.5%1.2%
Feb 202629.2%19.5%16%7.2%5.5%4.8%5.8%3.9%3.2%2.2%1.4%1.2%
Mar 202630.8%20.6%13.8%7.5%5.8%5%5%3.4%3.4%2.3%1.5%1%
Apr 202631.4%21%14%9.4%5%4.2%5.1%2.8%2.8%1.9%1.3%1%
May 202632%21.4%14.3%7.8%5.2%4.3%5.2%2.9%2.9%1.9%1.3%0.86%
Jun 202629.6%19.8%16.2%8.9%5.8%4.9%4.9%3.3%2.7%1.8%1.2%0.97%
Jul 202626.9%22%18%9.8%5.3%4.4%4.4%3%2.4%1.6%1.1%0.89%
Aug 202627.1%22.2%18.1%9.9%5.3%4.5%4.5%3%2%1.6%1.1%0.89%
Sep 202627.1%22.2%18.1%9.9%5.2%4.5%4.5%3%2%1.6%1.1%0.89%

How has the BioGaia and Garden of Life comparison changed over the last 12 months?

3 findings
  • BioGaia was ahead of Garden of Life in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BioGaia’s share of searches among probiotic brands worldwide moved from 16.9% to 18.1%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Garden of Life’s share of searches among probiotic brands worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for probiotic brands worldwide in September 2026?

2 changes
  1. BioGaia’s share of searches among probiotic brands worldwide has gained ground for 3 months in a row, from 16.2% to 18.1% in September 2026.

  2. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BioGaia’s and Garden of Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BioGaia

1 branded search term

  • biogaia

Garden of Life

1 branded search term

  • garden of life

How the Brand Demand Index is measured

Other head-to-heads among probiotic brands

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