BioGaia vs Seed:Which is searched more?
In September 2026, Seed had more branded searches than BioGaia among probiotic brands worldwide. Seed was estimated to have 1M branded searches compared to BioGaia’s 368K, and held a 37.6% Share of Search versus BioGaia’s 13.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BioGaia or Seed?
Compare the probiotic and gut health brands people take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seed, BioGaia. The figures are in the table below the chart.
View monthly share of search table
| Month | Seed | Yakult | BLIS | BioGaia | Blackmores | Radiance |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26% | 17.4% | 14.2% | 6.4% | 4.2% |
| Nov 2025 | 38.8% | 21.4% | 17.5% | 11.7% | 6.4% | 4.3% |
| Dec 2025 | 35.8% | 19.6% | 19.6% | 13.1% | 7.2% | 4.8% |
| Jan 2026 | 36.1% | 19.9% | 19.9% | 13.3% | 6% | 4.9% |
| Feb 2026 | 36% | 24% | 16.1% | 13.2% | 5.9% | 4.8% |
| Mar 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Apr 2026 | 36.6% | 24.6% | 16.5% | 11% | 7.3% | 4% |
| May 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Jun 2026 | 35.8% | 23.9% | 16% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Aug 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 13.8% | 7.6% | 3.4% |
How has the BioGaia and Seed comparison changed over the last 12 months?
3 findings
- Seed was ahead of BioGaia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BioGaia’s estimated Share of Search among probiotic brands worldwide moved from 14.2% to 13.8%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide moved from 31.8% to 37.6%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for probiotic brands worldwide in September 2026?
2 changes
In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.
In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.
Other head-to-heads among probiotic brands
How each brand is measured
Brandwave collects information about searches that people make online using BioGaia’s and Seed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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