Brandwave

How popular isSeed in search?

In September 2026, there were an estimated 1M branded searches for Seed worldwide which is up 21.5% over the last 12 months. Seed holds 37.6% estimated Share of Search among probiotic brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Seed37.6%
  2. Yakult20.7%
  3. BLIS16.9%
  4. BioGaia13.8%
  5. Blackmores7.6%
  6. Radiance3.4%
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Which probiotic brands compete with Seed?

Seed against probiotic brands worldwide, by month

Share of Search by month for Seed, Yakult, BLIS, BioGaia, Blackmores, Radiance. The figures are in the table below the chart.

View monthly share of search table
MonthSeedYakultBLISBioGaiaBlackmoresRadiance
Oct 202531.8%26%17.4%14.2%6.4%4.2%
Nov 202538.8%21.4%17.5%11.7%6.4%4.3%
Dec 202535.8%19.6%19.6%13.1%7.2%4.8%
Jan 202636.1%19.9%19.9%13.3%6%4.9%
Feb 202636%24%16.1%13.2%5.9%4.8%
Mar 202637.1%24.9%16.7%11.2%6.1%4.1%
Apr 202636.6%24.6%16.5%11%7.3%4%
May 202637.1%24.9%16.7%11.2%6.1%4.1%
Jun 202635.8%23.9%16%13.1%7.2%3.9%
Jul 202633.2%22.2%18.1%14.8%8.1%3.6%
Aug 202633.2%22.2%18.1%14.8%8.1%3.6%
Sep 202637.6%20.7%16.9%13.8%7.6%3.4%

  1. 1.Seed

    37.6%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.

  2. 2.Yakult

    20.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.BLIS

    16.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.BioGaia

    13.8%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Blackmores

    7.6%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Radiance

    3.4%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Seed and its closest rivals

Every comparison with Seed

How has branded search demand for Seed changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Seed worldwide rose from 823K to 1M.
  • Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide increased from 31.8% to 37.6%.
  • Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide peaked at 38.8% in November 2025 and was lowest at 31.8% in October 2025.

How did search popularity change for probiotic brands worldwide in September 2026?

  1. In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.

  2. In September 2026, Yakult lost estimated Share of Search among probiotic brands worldwide, from 22.2% to 20.7%.

  3. In September 2026, BLIS lost estimated Share of Search among probiotic brands worldwide, from 18.1% to 16.9%.

  4. In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.

  5. In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.

  6. Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Seed compete?

Seed is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat Mat brands2nd of 435%Show ranking
Probiotic brands1st of 637.6%Shown above

How is Seed measured?

Brandwave collects information about searches that people make online using Seed’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • seed

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How the Brand Demand Index is measured

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