Brandwave

How popular isYakult in search?

In September 2026, there were an estimated 550K branded searches for Yakult worldwide which is down 18.3% over the last 12 months. Yakult holds 20.7% estimated Share of Search among probiotic brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Seed37.6%
  2. Yakult20.7%
  3. BLIS16.9%
  4. BioGaia13.8%
  5. Blackmores7.6%
  6. Radiance3.4%
Yakult website (opens in a new tab)

Follow Yakult and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which probiotic brands compete with Yakult?

Yakult against probiotic brands worldwide, by month

Share of Search by month for Seed, Yakult, BLIS, BioGaia, Blackmores, Radiance. The figures are in the table below the chart.

View monthly share of search table
MonthSeedYakultBLISBioGaiaBlackmoresRadiance
Oct 202531.8%26%17.4%14.2%6.4%4.2%
Nov 202538.8%21.4%17.5%11.7%6.4%4.3%
Dec 202535.8%19.6%19.6%13.1%7.2%4.8%
Jan 202636.1%19.9%19.9%13.3%6%4.9%
Feb 202636%24%16.1%13.2%5.9%4.8%
Mar 202637.1%24.9%16.7%11.2%6.1%4.1%
Apr 202636.6%24.6%16.5%11%7.3%4%
May 202637.1%24.9%16.7%11.2%6.1%4.1%
Jun 202635.8%23.9%16%13.1%7.2%3.9%
Jul 202633.2%22.2%18.1%14.8%8.1%3.6%
Aug 202633.2%22.2%18.1%14.8%8.1%3.6%
Sep 202637.6%20.7%16.9%13.8%7.6%3.4%

  1. 1.Seed

    37.6%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.4 points.

  2. 2.Yakult

    20.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.BLIS

    16.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.BioGaia

    13.8%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Blackmores

    7.6%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Radiance

    3.4%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Yakult and its closest rivals

Every comparison with Yakult

How has branded search demand for Yakult changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yakult worldwide fell from 673K to 550K.
  • Across the 12 months ending September 2026, Yakult’s estimated Share of Search among probiotic brands worldwide decreased from 26% to 20.7%.
  • Across the 12 months ending September 2026, Yakult’s estimated Share of Search among probiotic brands worldwide peaked at 26% in October 2025 and was lowest at 19.6% in December 2025.

How did search popularity change for probiotic brands worldwide in September 2026?

  1. In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.

  2. In September 2026, Yakult lost estimated Share of Search among probiotic brands worldwide, from 22.2% to 20.7%.

  3. In September 2026, BLIS lost estimated Share of Search among probiotic brands worldwide, from 18.1% to 16.9%.

  4. In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.

  5. In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.

  6. Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

Where does Yakult compete?

Yakult is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Probiotic brands2nd of 620.7%Shown above
Probiotics1st of 675.9%Show ranking

How is Yakult measured?

Brandwave collects information about searches that people make online using Yakult’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yakult

Do you work for Yakult? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yakult your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free