How popular isAlign in search?
In September 2026, people searched for Align by name about 60,500 times worldwide, about the same as the previous year. These searches made up 3% of all global probiotic brand searches, placing Align eighth out of 12 brands. These are worldwide searches for English-language branded terms.
Yakult27.1%
BLIS22.2%
BioGaia18.1%
Blackmores9.9%
Seed5.2%- Florastor4.5%
Radiance4.5%
Align3%
Culturelle2%
Garden of Life1.6%- +2 more
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Which probiotic brands compete with Align?
Share of searches by month for Yakult, BLIS, BioGaia, Blackmores, Seed, Florastor, Radiance, Align. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yakult | BLIS | BioGaia | Blackmores | Seed | Florastor | Radiance | Align | Culturelle | Garden of Life | Bio-Kult | Optibac |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 20.7% | 16.9% | 7.6% | 4.8% | 4.2% | 5.1% | 2.8% | 2.3% | 2.3% | 1.5% | 0.83% |
| Nov 2025 | 28.1% | 23% | 15.4% | 8.4% | 5.2% | 3.8% | 5.6% | 3.1% | 2.5% | 2.5% | 1.4% | 0.92% |
| Dec 2025 | 24.3% | 24.3% | 16.3% | 8.9% | 4.7% | 4.9% | 6% | 3.3% | 2.7% | 2.2% | 1.5% | 0.98% |
| Jan 2026 | 24.5% | 24.5% | 16.4% | 7.4% | 5.6% | 4% | 6% | 3.3% | 3.3% | 2.2% | 1.5% | 1.2% |
| Feb 2026 | 29.2% | 19.5% | 16% | 7.2% | 5.5% | 4.8% | 5.8% | 3.9% | 3.2% | 2.2% | 1.4% | 1.2% |
| Mar 2026 | 30.8% | 20.6% | 13.8% | 7.5% | 5.8% | 5% | 5% | 3.4% | 3.4% | 2.3% | 1.5% | 1% |
| Apr 2026 | 31.4% | 21% | 14% | 9.4% | 5% | 4.2% | 5.1% | 2.8% | 2.8% | 1.9% | 1.3% | 1% |
| May 2026 | 32% | 21.4% | 14.3% | 7.8% | 5.2% | 4.3% | 5.2% | 2.9% | 2.9% | 1.9% | 1.3% | 0.86% |
| Jun 2026 | 29.6% | 19.8% | 16.2% | 8.9% | 5.8% | 4.9% | 4.9% | 3.3% | 2.7% | 1.8% | 1.2% | 0.97% |
| Jul 2026 | 26.9% | 22% | 18% | 9.8% | 5.3% | 4.4% | 4.4% | 3% | 2.4% | 1.6% | 1.1% | 0.89% |
| Aug 2026 | 27.1% | 22.2% | 18.1% | 9.9% | 5.3% | 4.5% | 4.5% | 3% | 2% | 1.6% | 1.1% | 0.89% |
| Sep 2026 | 27.1% | 22.2% | 18.1% | 9.9% | 5.2% | 4.5% | 4.5% | 3% | 2% | 1.6% | 1.1% | 0.89% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.1% | 550K | 0% | 0 points | |
| 2, held 2nd | 22.2% | 450K | 0% | 0 points | |
| 3, held 3rd | 18.1% | 368K | 0% | 0 points | |
| 4, held 4th | 9.9% | 201K | 0% | 0 points | |
| 5, held 5th | 5.2% | 106K | -1.1% | -0.1 points | |
| 6, held 6th | 4.5% | 90.5K | 0% | 0 points | |
| 7, held 7th | 4.5% | 90.5K | 0% | 0 points | |
| 8, held 8th | 3% | 60.5K | 0% | 0 points | |
| 9, held 9th | 2% | 40.5K | 0% | 0 points | |
| 10, held 10th | 1.6% | 33.1K | 0% | 0 points | |
| 11, held 11th | 1.1% | 22.2K | 0% | 0 points | |
| 12, held 12th | 0.89% | 18.1K | 0% | 0 points |
1.
Yakult27.1%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
BLIS22.2%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
BioGaia18.1%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
9.9%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Seed5.2%
Held 5th. 106K estimated branded searches, -1.1% vs prior month. Share -0.1 points.
4.5%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Radiance4.5%
Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Align3%
Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
2%
Held 9th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 10th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Bio-Kult1.1%
Held 11th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Optibac0.89%
Held 12th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Align and its closest rivals
Every comparison with Align
11 comparisons
How has branded search demand for Align changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Align worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Align’s share of searches among probiotic brands worldwide peaked at 3.9% in February 2026 and was lowest at 2.8% in October 2025.
How did search popularity change for probiotic brands worldwide in September 2026?
6 changes
BLIS’s share of searches among probiotic brands worldwide has gained ground for 3 months in a row, from 19.8% to 22.2% in September 2026.
BioGaia’s share of searches among probiotic brands worldwide has gained ground for 3 months in a row, from 16.2% to 18.1% in September 2026.
Blackmores’ share of searches among probiotic brands worldwide has gained ground for 3 months in a row, from 8.9% to 9.9% in September 2026.
Seed’s share of searches among probiotic brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.2% in September 2026.
Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Bio-Kult worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are Align’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Align’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- align probiotic
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Is Align your brand?
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