Align vs Culturelle:Which is more popular by branded search?
In August 2026, Align had more branded searches than Culturelle among probiotics worldwide. Align was estimated to have 60.5K branded searches compared to Culturelle’s 40.5K, and held an 8.4% Share of Search versus Culturelle’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Align or Culturelle?
Compare the probiotics people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Align, Culturelle. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Align | Culturelle | Garden of Life | Bio-Kult | Optibac |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 6.8% | 5.6% | 5.6% | 3.7% | 2% |
| Nov 2025 | 72.9% | 8% | 6.6% | 6.6% | 3.6% | 2.4% |
| Dec 2025 | 69.7% | 9.4% | 7.7% | 6.3% | 4.2% | 2.8% |
| Jan 2026 | 68.1% | 9.2% | 9.2% | 6.1% | 4.1% | 3.4% |
| Feb 2026 | 71% | 9.6% | 7.8% | 5.2% | 3.5% | 2.9% |
| Mar 2026 | 72.7% | 8% | 8% | 5.3% | 3.6% | 2.4% |
| Apr 2026 | 76.1% | 6.8% | 6.8% | 4.6% | 3.1% | 2.5% |
| May 2026 | 76.5% | 6.9% | 6.9% | 4.6% | 3.1% | 2.1% |
| Jun 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Jul 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Aug 2026 | 75.9% | 8.4% | 5.6% | 4.6% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Align and Culturelle comparison changed over the last 12 months?
3 findings
- Align was ahead of Culturelle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Align’s estimated Share of Search among probiotics worldwide moved from 6.8% to 8.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Culturelle’s estimated Share of Search among probiotics worldwide held steady at 5.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for probiotics worldwide in August 2026?
1 change
In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Align’s and Culturelle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Align
1 branded search term
- align probiotic
Culturelle
1 branded search term
- culturelle probiotic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.