Culturelle vs Yakult:Which is more popular by branded search?
In August 2026, Yakult had more branded searches than Culturelle among probiotics worldwide. Yakult was estimated to have 550K branded searches compared to Culturelle’s 40.5K, and held a 75.9% Share of Search versus Culturelle’s 5.6%. These are worldwide searches for English-language branded terms.
Follow Culturelle vs Yakult and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Culturelle or Yakult?
Compare the probiotics people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yakult, Culturelle. The figures are in the table below the chart.
View monthly share of search table
| Month | Yakult | Align | Culturelle | Garden of Life | Bio-Kult | Optibac |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.2% | 6.8% | 5.6% | 5.6% | 3.7% | 2% |
| Nov 2025 | 72.9% | 8% | 6.6% | 6.6% | 3.6% | 2.4% |
| Dec 2025 | 69.7% | 9.4% | 7.7% | 6.3% | 4.2% | 2.8% |
| Jan 2026 | 68.1% | 9.2% | 9.2% | 6.1% | 4.1% | 3.4% |
| Feb 2026 | 71% | 9.6% | 7.8% | 5.2% | 3.5% | 2.9% |
| Mar 2026 | 72.7% | 8% | 8% | 5.3% | 3.6% | 2.4% |
| Apr 2026 | 76.1% | 6.8% | 6.8% | 4.6% | 3.1% | 2.5% |
| May 2026 | 76.5% | 6.9% | 6.9% | 4.6% | 3.1% | 2.1% |
| Jun 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Jul 2026 | 75% | 8.2% | 6.7% | 4.5% | 3% | 2.5% |
| Aug 2026 | 75.9% | 8.4% | 5.6% | 4.6% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Culturelle and Yakult comparison changed over the last 12 months?
3 findings
- Yakult was ahead of Culturelle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culturelle’s estimated Share of Search among probiotics worldwide held steady at 5.6%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Yakult’s estimated Share of Search among probiotics worldwide moved from 76.2% to 75.9%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for probiotics worldwide in August 2026?
2 changes
In August 2026, Yakult gained estimated Share of Search among probiotics worldwide, from 75% to 75.9%.
In August 2026, Culturelle lost estimated Share of Search among probiotics worldwide, from 6.7% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Culturelle’s and Yakult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culturelle
1 branded search term
- culturelle probiotic
Yakult
1 branded search term
- yakult
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.