Radiance vs Seed:Which is searched more?
In September 2026, Seed had more branded searches than Radiance among probiotic brands worldwide. Seed was estimated to have 1M branded searches compared to Radiance’s 90.5K, and held a 37.6% Share of Search versus Radiance’s 3.4%. These are worldwide searches for English-language branded terms.
Follow Radiance vs Seed and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Radiance or Seed?
Compare the probiotic and gut health brands people take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seed, Radiance. The figures are in the table below the chart.
View monthly share of search table
| Month | Seed | Yakult | BLIS | BioGaia | Blackmores | Radiance |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26% | 17.4% | 14.2% | 6.4% | 4.2% |
| Nov 2025 | 38.8% | 21.4% | 17.5% | 11.7% | 6.4% | 4.3% |
| Dec 2025 | 35.8% | 19.6% | 19.6% | 13.1% | 7.2% | 4.8% |
| Jan 2026 | 36.1% | 19.9% | 19.9% | 13.3% | 6% | 4.9% |
| Feb 2026 | 36% | 24% | 16.1% | 13.2% | 5.9% | 4.8% |
| Mar 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Apr 2026 | 36.6% | 24.6% | 16.5% | 11% | 7.3% | 4% |
| May 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Jun 2026 | 35.8% | 23.9% | 16% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Aug 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 13.8% | 7.6% | 3.4% |
How has the Radiance and Seed comparison changed over the last 12 months?
3 findings
- Seed was ahead of Radiance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Radiance’s estimated Share of Search among probiotic brands worldwide moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Seed’s estimated Share of Search among probiotic brands worldwide moved from 31.8% to 37.6%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for probiotic brands worldwide in September 2026?
2 changes
In September 2026, Seed gained estimated Share of Search among probiotic brands worldwide, from 33.2% to 37.6%.
Estimated monthly branded searches for Radiance worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Other head-to-heads among probiotic brands
How each brand is measured
Brandwave collects information about searches that people make online using Radiance’s and Seed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.