BioGaia vs Blackmores:Which is searched more?
In September 2026, BioGaia had more branded searches than Blackmores among probiotic brands worldwide. BioGaia was estimated to have 368K branded searches compared to Blackmores’ 201K, and held a 13.8% Share of Search versus Blackmores’ 7.6%. These are worldwide searches for English-language branded terms.
Follow BioGaia vs Blackmores and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BioGaia or Blackmores?
Compare the probiotic and gut health brands people take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BioGaia, Blackmores. The figures are in the table below the chart.
View monthly share of search table
| Month | Seed | Yakult | BLIS | BioGaia | Blackmores | Radiance |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 26% | 17.4% | 14.2% | 6.4% | 4.2% |
| Nov 2025 | 38.8% | 21.4% | 17.5% | 11.7% | 6.4% | 4.3% |
| Dec 2025 | 35.8% | 19.6% | 19.6% | 13.1% | 7.2% | 4.8% |
| Jan 2026 | 36.1% | 19.9% | 19.9% | 13.3% | 6% | 4.9% |
| Feb 2026 | 36% | 24% | 16.1% | 13.2% | 5.9% | 4.8% |
| Mar 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Apr 2026 | 36.6% | 24.6% | 16.5% | 11% | 7.3% | 4% |
| May 2026 | 37.1% | 24.9% | 16.7% | 11.2% | 6.1% | 4.1% |
| Jun 2026 | 35.8% | 23.9% | 16% | 13.1% | 7.2% | 3.9% |
| Jul 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Aug 2026 | 33.2% | 22.2% | 18.1% | 14.8% | 8.1% | 3.6% |
| Sep 2026 | 37.6% | 20.7% | 16.9% | 13.8% | 7.6% | 3.4% |
How has the BioGaia and Blackmores comparison changed over the last 12 months?
3 findings
- BioGaia was ahead of Blackmores in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BioGaia’s estimated Share of Search among probiotic brands worldwide moved from 14.2% to 13.8%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Blackmores’ estimated Share of Search among probiotic brands worldwide moved from 6.4% to 7.6%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for probiotic brands worldwide in September 2026?
2 changes
In September 2026, BioGaia lost estimated Share of Search among probiotic brands worldwide, from 14.8% to 13.8%.
In September 2026, Blackmores lost estimated Share of Search among probiotic brands worldwide, from 8.1% to 7.6%.
Other head-to-heads among probiotic brands
How each brand is measured
Brandwave collects information about searches that people make online using BioGaia’s and Blackmores’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BioGaia
1 branded search term
- biogaia
Blackmores
1 branded search term
- blackmores
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.