Brandwave

How popular isSwisse in search?

In September 2026, there were an estimated 49.5K branded searches for Swisse worldwide which held steady over the last 12 months. Swisse holds 8.5% estimated Share of Search among fish oil brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blackmores34.6%
  2. Thorne18.3%
  3. Nordic Naturals15.6%
  4. Nature Made8.7%
  5. Nature's Bounty8.6%
  6. Swisse8.5%
  7. Carlson5.7%
Swisse website (opens in a new tab)

Follow Swisse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fish oil brands compete with Swisse?

Swisse against fish oil brands worldwide, by month

Share of Search by month for Blackmores, Thorne, Nordic Naturals, Nature Made, Nature's Bounty, Swisse, Carlson. The figures are in the table below the chart.

View monthly share of search table
MonthBlackmoresThorneNordic NaturalsNature MadeNature's BountySwisseCarlson
Oct 202528.6%16.9%15.7%10.3%12.9%8.6%7%
Nov 202529.8%16.3%16.3%10.4%11%8.9%7.3%
Dec 202529%20%15.9%10.1%10.7%7.1%7.1%
Jan 202626.3%21.3%17.5%11.2%11.9%6.5%5.3%
Feb 202624.7%23.1%16.6%10.9%11.2%7.4%6.1%
Mar 202626%20.4%17.3%11.1%9.6%7.8%7.8%
Apr 202631.3%20.2%17.1%9.2%9.5%6.3%6.3%
May 202628.1%23.7%15.4%8.3%10.4%8.4%5.6%
Jun 202629.6%23.3%16.2%8.7%9%7.3%5.9%
Jul 202633%22%14.9%8.3%8.3%8.1%5.4%
Aug 202631.5%24.2%14.2%9.3%7.9%7.8%5.2%
Sep 202634.6%18.3%15.6%8.7%8.6%8.5%5.7%

  1. 1.Blackmores

    34.6%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Thorne

    18.3%

    Held 2nd. 107K estimated branded searches, -31.1% vs prior month. Share -5.9 points.

  3. 3.Nordic Naturals

    15.6%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Nature Made

    8.7%

    Held 4th. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.6 points.

  5. 5.Nature's Bounty

    8.6%

    Held 5th. 50.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Swisse

    8.5%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Carlson

    5.7%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Swisse and its closest rivals

Every comparison with Swisse

How has branded search demand for Swisse changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Swisse worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Swisse’s estimated Share of Search among fish oil brands worldwide peaked at 8.9% in November 2025 and was lowest at 6.3% in April 2026.

How did search popularity change for fish oil brands worldwide in September 2026?

  1. In September 2026, Blackmores gained estimated Share of Search among fish oil brands worldwide, from 31.5% to 34.6%.

  2. In September 2026, Nordic Naturals gained estimated Share of Search among fish oil brands worldwide, from 14.2% to 15.6%.

  3. In September 2026, Nature's Bounty gained estimated Share of Search among fish oil brands worldwide, from 7.9% to 8.6%.

  4. In September 2026, Swisse gained estimated Share of Search among fish oil brands worldwide, from 7.8% to 8.5%.

  5. In September 2026, Carlson gained estimated Share of Search among fish oil brands worldwide, from 5.2% to 5.7%.

  6. In September 2026, Thorne lost estimated Share of Search among fish oil brands worldwide, from 24.2% to 18.3%.

Where does Swisse compete?

Swisse is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vitamin brands4th of 51.9%Show ranking
Fish oil brands6th of 78.5%Shown above
Supplement brands4th of 59.4%Show ranking

How is Swisse measured?

Brandwave collects information about searches that people make online using Swisse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • swisse

Do you work for Swisse? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Swisse your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free