Solgar vs Swisse:Which is more popular by branded search?
In August 2026, Solgar had more branded searches than Swisse among vitamin brands worldwide. Solgar was estimated to have 90.5K branded searches compared to Swisse’s 49.5K, and held a 3.5% Share of Search versus Swisse’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Solgar or Swisse?
Compare the vitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Solgar, Swisse. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrum | Blackmores | Solgar | Swisse | Nature's Way |
|---|---|---|---|---|---|
| Oct 2025 | 85.5% | 6.3% | 6.3% | 1.9% | 0.04% |
| Nov 2025 | 86.5% | 6.4% | 5.2% | 1.9% | 0.03% |
| Dec 2025 | 86.8% | 6.4% | 5.2% | 1.6% | 0.03% |
| Jan 2026 | 86.8% | 6.4% | 5.2% | 1.6% | 0.04% |
| Feb 2026 | 87.8% | 5.3% | 5.3% | 1.6% | 0.04% |
| Mar 2026 | 85.5% | 6.3% | 6.3% | 1.9% | 0.05% |
| Apr 2026 | 85.6% | 7.7% | 5.2% | 1.5% | 0.05% |
| May 2026 | 86.5% | 6.4% | 5.2% | 1.9% | 0.05% |
| Jun 2026 | 87.6% | 6.5% | 4.3% | 1.6% | 0.05% |
| Jul 2026 | 86.7% | 7.8% | 3.5% | 1.9% | 0.06% |
| Aug 2026 | 86.7% | 7.8% | 3.5% | 1.9% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Solgar and Swisse comparison changed over the last 12 months?
3 findings
- Solgar was ahead of Swisse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Solgar’s estimated Share of Search among vitamin brands worldwide moved from 6.3% to 3.5%, and its estimated monthly branded searches moved from 165K to 90.5K.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among vitamin brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for vitamin brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Solgar worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Solgar’s and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.