Nature's Way vs Swisse:Which is more popular by branded search?
In August 2026, Swisse had more branded searches than Nature's Way among vitamin brands worldwide. Swisse was estimated to have 49.5K branded searches compared to Nature's Way’s 1.6K, and held a 1.9% Share of Search versus Nature's Way’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nature's Way or Swisse?
Compare the vitamin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swisse, Nature's Way. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrum | Blackmores | Solgar | Swisse | Nature's Way |
|---|---|---|---|---|---|
| Oct 2025 | 85.5% | 6.3% | 6.3% | 1.9% | 0.04% |
| Nov 2025 | 86.5% | 6.4% | 5.2% | 1.9% | 0.03% |
| Dec 2025 | 86.8% | 6.4% | 5.2% | 1.6% | 0.03% |
| Jan 2026 | 86.8% | 6.4% | 5.2% | 1.6% | 0.04% |
| Feb 2026 | 87.8% | 5.3% | 5.3% | 1.6% | 0.04% |
| Mar 2026 | 85.5% | 6.3% | 6.3% | 1.9% | 0.05% |
| Apr 2026 | 85.6% | 7.7% | 5.2% | 1.5% | 0.05% |
| May 2026 | 86.5% | 6.4% | 5.2% | 1.9% | 0.05% |
| Jun 2026 | 87.6% | 6.5% | 4.3% | 1.6% | 0.05% |
| Jul 2026 | 86.7% | 7.8% | 3.5% | 1.9% | 0.06% |
| Aug 2026 | 86.7% | 7.8% | 3.5% | 1.9% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Nature's Way and Swisse comparison changed over the last 12 months?
3 findings
- Swisse was ahead of Nature's Way in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nature's Way’s estimated Share of Search among vitamin brands worldwide moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 1K to 1.6K.
- Across the 11 months ending August 2026, Swisse’s estimated Share of Search among vitamin brands worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for vitamin brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Nature's Way worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nature's Way’s and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nature's Way
1 branded search term
- natures way vitamins
Swisse
1 branded search term
- swisse
Put your own brand in this comparison
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