Brandwave

How popular isNature Made?

In September 2026, people searched for Nature Made by name about 124,000 times worldwide, a 5.9% increase from the previous year. These searches made up 1.8% of all global vitamin brand searches, placing Nature Made fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about vitamin brands, Nature Made appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Nature Made is the fifth most searched of 9 competitors and the most recommended in AI answers.

  1. CentrumShare of searches 81.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BlackmoresShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SolgarShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Now FoodsShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Nature MadeShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+4 more

Nature Made website (opens in a new tab)

Follow Nature Made and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nature Made was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nature Made is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nature Made1st
  2. Thorne2nd
  3. Garden of Life3rd
  4. Now Foods4th
  5. Centrum–
  6. Blackmores–
  7. Solgar–
  8. Swisse–
  9. Nature's Way–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nature Made4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thorne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garden of Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solgar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swisse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which vitamin brands compete with Nature Made?

Nature Made against vitamin brands worldwide, by month

Share of searches by month for Centrum, Blackmores, Solgar, Now Foods, Nature Made. The figures are in the table below the chart.

View monthly share of searches table
MonthCentrumBlackmoresSolgarNow FoodsNature MadeSwisseGarden of LifeNature's WayThorne
Oct 202579.8%5.9%5.9%2.6%2.1%1.8%1.8%0.09%0.06%
Nov 202580.7%5.9%4.9%2.7%2.1%1.8%1.8%0.08%0.05%
Dec 202581.3%6%4.9%2.7%2.1%1.5%1.5%0.08%0.05%
Jan 202680.1%5.9%4.8%3.2%2.5%1.4%1.8%0.09%0.06%
Feb 202682.1%4.9%4.9%2.7%2.2%1.5%1.5%0.1%0.05%
Mar 202679%5.8%5.8%3.2%2.5%1.7%1.7%0.1%0.06%
Apr 202679.7%7.1%4.8%3.2%2.1%1.4%1.4%0.1%0.07%
May 202681.2%6%4.9%2.7%1.8%1.8%1.5%0.11%0.07%
Jun 202682.5%6.1%4.1%2.7%1.8%1.5%1.2%0.11%0.06%
Jul 202681.7%7.3%3.3%2.7%1.8%1.8%1.2%0.12%0.06%
Aug 202681.4%7.3%3.3%2.7%2.2%1.8%1.2%0.12%0.06%
Sep 202681.5%7.3%4%2.2%1.8%1.8%1.2%0.13%0.05%

  1. 1.Centrum

    81.5%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Blackmores

    7.3%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Solgar

    4%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.7 points.

  4. 4.Now Foods

    2.2%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Nature Made

    1.8%

    Held 5th. 50.4K estimated branded searches, -15.2% vs prior month. Share -0.3 points.

  6. 6.Swisse

    1.8%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Garden of Life

    1.2%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Nature's Way

    0.13%

    Held 8th. 3.5K estimated branded searches, +9.4% vs prior month. Share 0 points.

  9. 9.Thorne

    0.05%

    Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Nature Made and its closest rivals

Every comparison with Nature Made

38 comparisons

How has branded search demand for Nature Made changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nature Made worldwide rose from 117K to 124K.
  • Across the 12 months ending September 2026, Nature Made’s share of searches among vitamin brands worldwide held steady, from 2.1% to 1.8%.

How did search popularity change for vitamin brands worldwide in September 2026?

6 changes

  1. In September 2026, Solgar gained share of searches among vitamin brands worldwide, from 3.3% to 4%.

  2. Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.

  3. Estimated monthly branded searches for Nature's Way worldwide rose 34.6% over 12 measured months, from 2.6K to 3.5K in September 2026.

  4. Estimated monthly branded searches for Blackmores worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Garden of Life worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Nature Made’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nature Made’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nature made
  • nature made ashwagandha
  • nature made magnesium
  • nature made prenatal
  • naturemade

Do you work for Nature Made? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nature Made compete?

Nature Made is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin brands5th of 91.8%Shown above
Multivitamin brands2nd of 42.2%Show ranking
Prenatal vitamin brands3rd of 1210.4%Show ranking
Fish oil brands3rd of 611.4%Show ranking
Sleep supplements3rd of 613.1%Show ranking
Omega 3 supplements3rd of 421.7%Show ranking
Calcium magnesium zinc brands2nd of 323.9%Show ranking
Magnesium supplement brands2nd of 1220.4%Show ranking
Ashwagandha supplement brands4th of 95.6%Show ranking
Creator with pink hair and a pink jacket

Is Nature Made your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free