Brandwave

Beam vs Nature Made:Which is more popular by branded search?

In August 2026, Nature Made had more branded searches than Beam among sleep supplements worldwide. Nature Made was estimated to have 49.5K branded searches compared to Beam’s 2.9K, and held a 12.5% Share of Search versus Beam’s 0.73%. These are worldwide searches for English-language branded terms.

Share of Search among sleep supplements worldwide in August 2026Which is more popular in search, Beam or Nature Made?
Beam0.73%2.9K searches
vs
Nature Made12.5%49.5K searches

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Which is more popular in search, Beam or Nature Made?

Compare the sleep supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beam and Nature Made among sleep supplements worldwide, by month

Share of Search by month for Nature Made, Beam. The figures are in the table below the chart.

View monthly share of search table
MonthZzzQuilNow FoodsNature MadeOllyBeamSom Sleep
Oct 202561.4%18.5%12.4%6.8%0.6%0.4%
Nov 202556.6%20.8%13.9%7.6%0.54%0.45%
Dec 202561.5%18.5%12.4%6.8%0.47%0.4%
Jan 202655.7%20.5%13.7%9.2%0.54%0.36%
Feb 202660.6%18.2%12.2%8.2%0.47%0.32%
Mar 202656.2%20.7%13.8%7.6%1%0.82%
Apr 202658.8%21.6%11.8%6.5%0.69%0.57%
May 202658.7%21.6%11.8%6.5%0.85%0.55%
Jun 202658.6%21.6%11.8%6.5%1%0.47%
Jul 202658.8%21.6%11.8%6.5%0.85%0.38%
Aug 202662.1%18.7%12.5%5.6%0.73%0.4%
Sep 2026——————

How has the Beam and Nature Made comparison changed over the last 12 months?

  • Nature Made was ahead of Beam in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Beam’s estimated Share of Search among sleep supplements worldwide moved from 0.6% to 0.73%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 11 months ending August 2026, Nature Made’s estimated Share of Search among sleep supplements worldwide moved from 12.4% to 12.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for sleep supplements worldwide in August 2026?

  1. In August 2026, Nature Made gained estimated Share of Search among sleep supplements worldwide, from 11.8% to 12.5%.

  2. Estimated monthly branded searches for Beam worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Beam’s and Nature Made’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beam

1 branded search term

  • beam app

Nature Made

1 branded search term

  • nature made

How the Brand Demand Index is measured

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