Sleep supplements:Which brands are most popular in search?
In August 2026, ZzzQuil was the most searched among sleep supplements worldwide, with an estimated 246K branded searches and 62.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the sleep supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZzzQuil, Now Foods, Nature Made, Olly. The figures are in the table below the chart.
View monthly share of search table
| Month | ZzzQuil | Now Foods | Nature Made | Olly | Beam | Som Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 18.5% | 12.4% | 6.8% | 0.6% | 0.4% |
| Nov 2025 | 56.6% | 20.8% | 13.9% | 7.6% | 0.54% | 0.45% |
| Dec 2025 | 61.5% | 18.5% | 12.4% | 6.8% | 0.47% | 0.4% |
| Jan 2026 | 55.7% | 20.5% | 13.7% | 9.2% | 0.54% | 0.36% |
| Feb 2026 | 60.6% | 18.2% | 12.2% | 8.2% | 0.47% | 0.32% |
| Mar 2026 | 56.2% | 20.7% | 13.8% | 7.6% | 1% | 0.82% |
| Apr 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.69% | 0.57% |
| May 2026 | 58.7% | 21.6% | 11.8% | 6.5% | 0.85% | 0.55% |
| Jun 2026 | 58.6% | 21.6% | 11.8% | 6.5% | 1% | 0.47% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.85% | 0.38% |
| Aug 2026 | 62.1% | 18.7% | 12.5% | 5.6% | 0.73% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 246K | +22.4% | +3.3 points | |
| 2, held 2nd | 18.7% | 74K | 0% | -3 points | |
| 3, held 3rd | 12.5% | 49.5K | +22.2% | +0.6 points | |
| 4, held 4th | 5.6% | 22.2K | 0% | -0.9 points | |
| 5, held 5th | 0.73% | 2.9K | 0% | -0.1 points | |
| 6, held 6th | 0.4% | 1.6K | +23.1% | 0 points |
1.ZzzQuil
62.1%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.3 points.
18.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3 points.
12.5%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
4.Olly
5.6%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.
Beam0.73%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.4%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
- ZzzQuil vs Now Foods: compare search popularity
- ZzzQuil vs Nature Made: compare search popularity
- ZzzQuil vs Olly: compare search popularity
- Now Foods vs Nature Made: compare search popularity
- Now Foods vs Olly: compare search popularity
- Nature Made vs Olly: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sleep supplements worldwide?
6 brands
In August 2026, ZzzQuil was the most searched among sleep supplements worldwide, with an estimated 246K branded searches and 62.1% estimated Share of Search within this set. Now Foods is in 2nd place, 43.4 percentage points behind at 18.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| ZzzQuil | 61.4% → 62.1% | 62.1%Aug 2026 | 55.7%Jan 2026 | 1st |
| Now Foods | 18.5% → 18.7% | 21.6%Jul 2026 | 18.2%Feb 2026 | 2nd |
| Nature Made | 12.4% → 12.5% | 13.9%Nov 2025 | 11.8%Jun 2026 | 3rd |
| Olly | 6.8% → 5.6% | 9.2%Jan 2026 | 5.6%Aug 2026 | 4th |
| Beam | 0.6% → 0.73% | 1%Jun 2026 | 0.47%Feb 2026 | 5th |
| Som Sleep | 0.4% | 0.82%Mar 2026 | 0.32%Feb 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, ZzzQuil’s estimated Share of Search among sleep supplements worldwide increased from 61.4% to 62.1%.
- Across the 11 months ending August 2026, Olly’s estimated Share of Search among sleep supplements worldwide decreased from 6.8% to 5.6%.
- Across the 11 months ending August 2026, ZzzQuil’s estimated Share of Search among sleep supplements worldwide peaked at 62.1% in August 2026 and was lowest at 55.7% in January 2026.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among sleep supplements worldwide peaked at 21.6% in July 2026 and was lowest at 18.2% in February 2026.
- Across the 11 months ending August 2026, Nature Made’s estimated Share of Search among sleep supplements worldwide peaked at 13.9% in November 2025 and was lowest at 11.8% in June 2026.
- Across the 11 months ending August 2026, Olly’s estimated Share of Search among sleep supplements worldwide peaked at 9.2% in January 2026 and was lowest at 5.6% in August 2026.
- Across the 11 months ending August 2026, Now Foods, Nature Made, Beam and Som Sleep held steady: their estimated Share of Search among sleep supplements worldwide each moved less than 0.5 percentage points.
How did search popularity change for sleep supplements worldwide in August 2026?
5 changes
In August 2026, ZzzQuil gained estimated Share of Search among sleep supplements worldwide, from 58.8% to 62.1%.
In August 2026, Nature Made gained estimated Share of Search among sleep supplements worldwide, from 11.8% to 12.5%.
In August 2026, Now Foods lost estimated Share of Search among sleep supplements worldwide, from 21.6% to 18.7%.
In August 2026, Olly lost estimated Share of Search among sleep supplements worldwide, from 6.5% to 5.6%.
Estimated monthly branded searches for Beam worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
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