Brandwave

How popular isSom Sleep in search?

In August 2026, there were an estimated 1.6K branded searches for Som Sleep worldwide which held steady over the last 11 months. Som Sleep holds 0.4% estimated Share of Search among sleep supplements worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ZzzQuil62.1%
  2. Now Foods18.7%
  3. Nature Made12.5%
  4. Olly5.6%
  5. Beam0.73%
  6. Som Sleep0.4%
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Which sleep supplements compete with Som Sleep?

Som Sleep against sleep supplements worldwide, by month

Share of Search by month for ZzzQuil, Now Foods, Nature Made, Olly, Som Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthZzzQuilNow FoodsNature MadeOllyBeamSom Sleep
Oct 202561.4%18.5%12.4%6.8%0.6%0.4%
Nov 202556.6%20.8%13.9%7.6%0.54%0.45%
Dec 202561.5%18.5%12.4%6.8%0.47%0.4%
Jan 202655.7%20.5%13.7%9.2%0.54%0.36%
Feb 202660.6%18.2%12.2%8.2%0.47%0.32%
Mar 202656.2%20.7%13.8%7.6%1%0.82%
Apr 202658.8%21.6%11.8%6.5%0.69%0.57%
May 202658.7%21.6%11.8%6.5%0.85%0.55%
Jun 202658.6%21.6%11.8%6.5%1%0.47%
Jul 202658.8%21.6%11.8%6.5%0.85%0.38%
Aug 202662.1%18.7%12.5%5.6%0.73%0.4%
Sep 2026——————
  1. 1.ZzzQuil

    62.1%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.3 points.

  2. 2.Now Foods

    18.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Nature Made

    12.5%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  4. 4.Olly

    5.6%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Beam

    0.73%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Som Sleep

    0.4%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Som Sleep and its closest rivals

How has branded search demand for Som Sleep changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Som Sleep worldwide held steady at 1.6K.
  • Across the 11 months ending August 2026, Som Sleep’s estimated Share of Search among sleep supplements worldwide held steady at 0.4%.

How did search popularity change for sleep supplements worldwide in August 2026?

  1. In August 2026, ZzzQuil gained estimated Share of Search among sleep supplements worldwide, from 58.8% to 62.1%.

  2. In August 2026, Nature Made gained estimated Share of Search among sleep supplements worldwide, from 11.8% to 12.5%.

  3. In August 2026, Now Foods lost estimated Share of Search among sleep supplements worldwide, from 21.6% to 18.7%.

  4. In August 2026, Olly lost estimated Share of Search among sleep supplements worldwide, from 6.5% to 5.6%.

  5. Estimated monthly branded searches for Beam worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

How is Som Sleep measured?

Brandwave collects information about searches that people make online using Som Sleep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • som sleep

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How the Brand Demand Index is measured

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Is Som Sleep your brand?

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