Olly vs Som Sleep:Which is more popular by branded search?
In August 2026, Olly had more branded searches than Som Sleep among sleep supplements worldwide. Olly was estimated to have 22.2K branded searches compared to Som Sleep’s 1.6K, and held a 5.6% Share of Search versus Som Sleep’s 0.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Olly or Som Sleep?
Compare the sleep supplements shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Olly, Som Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | ZzzQuil | Now Foods | Nature Made | Olly | Beam | Som Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 18.5% | 12.4% | 6.8% | 0.6% | 0.4% |
| Nov 2025 | 56.6% | 20.8% | 13.9% | 7.6% | 0.54% | 0.45% |
| Dec 2025 | 61.5% | 18.5% | 12.4% | 6.8% | 0.47% | 0.4% |
| Jan 2026 | 55.7% | 20.5% | 13.7% | 9.2% | 0.54% | 0.36% |
| Feb 2026 | 60.6% | 18.2% | 12.2% | 8.2% | 0.47% | 0.32% |
| Mar 2026 | 56.2% | 20.7% | 13.8% | 7.6% | 1% | 0.82% |
| Apr 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.69% | 0.57% |
| May 2026 | 58.7% | 21.6% | 11.8% | 6.5% | 0.85% | 0.55% |
| Jun 2026 | 58.6% | 21.6% | 11.8% | 6.5% | 1% | 0.47% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.85% | 0.38% |
| Aug 2026 | 62.1% | 18.7% | 12.5% | 5.6% | 0.73% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Olly and Som Sleep comparison changed over the last 12 months?
3 findings
- Olly was ahead of Som Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Olly’s estimated Share of Search among sleep supplements worldwide moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Som Sleep’s estimated Share of Search among sleep supplements worldwide held steady at 0.4%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for sleep supplements worldwide in August 2026?
1 change
In August 2026, Olly lost estimated Share of Search among sleep supplements worldwide, from 6.5% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Olly’s and Som Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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