How popular isNow Foods in search?
In August 2026, there were an estimated 74K branded searches for Now Foods worldwide which held steady over the last 11 months. Now Foods holds 18.7% estimated Share of Search among sleep supplements worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- ZzzQuil62.1%
- Now Foods18.7%
- Nature Made12.5%
- Olly5.6%
Beam0.73%- Som Sleep0.4%
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Which sleep supplements compete with Now Foods?
Share of Search by month for ZzzQuil, Now Foods, Nature Made, Olly. The figures are in the table below the chart.
View monthly share of search table
| Month | ZzzQuil | Now Foods | Nature Made | Olly | Beam | Som Sleep |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 18.5% | 12.4% | 6.8% | 0.6% | 0.4% |
| Nov 2025 | 56.6% | 20.8% | 13.9% | 7.6% | 0.54% | 0.45% |
| Dec 2025 | 61.5% | 18.5% | 12.4% | 6.8% | 0.47% | 0.4% |
| Jan 2026 | 55.7% | 20.5% | 13.7% | 9.2% | 0.54% | 0.36% |
| Feb 2026 | 60.6% | 18.2% | 12.2% | 8.2% | 0.47% | 0.32% |
| Mar 2026 | 56.2% | 20.7% | 13.8% | 7.6% | 1% | 0.82% |
| Apr 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.69% | 0.57% |
| May 2026 | 58.7% | 21.6% | 11.8% | 6.5% | 0.85% | 0.55% |
| Jun 2026 | 58.6% | 21.6% | 11.8% | 6.5% | 1% | 0.47% |
| Jul 2026 | 58.8% | 21.6% | 11.8% | 6.5% | 0.85% | 0.38% |
| Aug 2026 | 62.1% | 18.7% | 12.5% | 5.6% | 0.73% | 0.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 246K | +22.4% | +3.3 points | |
| 2, held 2nd | 18.7% | 74K | 0% | -3 points | |
| 3, held 3rd | 12.5% | 49.5K | +22.2% | +0.6 points | |
| 4, held 4th | 5.6% | 22.2K | 0% | -0.9 points | |
| 5, held 5th | 0.73% | 2.9K | 0% | -0.1 points | |
| 6, held 6th | 0.4% | 1.6K | +23.1% | 0 points |
1.ZzzQuil
62.1%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.3 points.
18.7%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3 points.
12.5%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
4.Olly
5.6%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.
Beam0.73%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.4%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Now Foods and its closest rivals
How has branded search demand for Now Foods changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Now Foods worldwide held steady at 74K.
- Across the 11 months ending August 2026, Now Foods’ estimated Share of Search among sleep supplements worldwide peaked at 21.6% in July 2026 and was lowest at 18.2% in February 2026.
How did search popularity change for sleep supplements worldwide in August 2026?
5 changes
In August 2026, ZzzQuil gained estimated Share of Search among sleep supplements worldwide, from 58.8% to 62.1%.
In August 2026, Nature Made gained estimated Share of Search among sleep supplements worldwide, from 11.8% to 12.5%.
In August 2026, Now Foods lost estimated Share of Search among sleep supplements worldwide, from 21.6% to 18.7%.
In August 2026, Olly lost estimated Share of Search among sleep supplements worldwide, from 6.5% to 5.6%.
Estimated monthly branded searches for Beam worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Where does Now Foods compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Essential oil brands | 3rd of 6 | 6.8% | Show ranking |
| Sleep supplements | 2nd of 6 | 18.7% | Shown above |
How is Now Foods measured?
Brandwave collects information about searches that people make online using Now Foods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- now foods
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