Ashwagandha supplement brands:Which are most popular?
In September 2026, Himalaya was the most searched ashwagandha supplement brand worldwide, accounting for 65.6% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Nutricost was mentioned most often, in two of the five answers. Nutricost was recommended most often, coming first in one out of two responses that gave a list.
HimalayaShare of searches 65.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Now FoodsShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Organic IndiaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Nature MadeShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- NutricostShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top ashwagandha supplement brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nutricost was mentioned most often, in two of the five answers. Nutricost was recommended most often, coming first in one out of two answers that gave a list. Gaia Herbs was second, and Sports Research was third. Himalaya, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nutricost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Now Foods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaia Herbs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sports Research1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Himalaya0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nature Made0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature’s Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Olly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ashwagandha supplement brands
5 answers
Asked ChatGPT
“Which ashwagandha supplement brand should I buy?”
Asked ChatGPT
“What are the best ashwagandha supplement brands?”
Asked ChatGPT
“What's the best ashwagandha brand for stress and sleep?”
Searched Google, AI Overview
“ashwagandha supplement”
Searched Google, AI Overview
“best ashwagandha supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which ashwagandha supplement brands do people search for most?
This chart shows how often people search Google for each ashwagandha supplement brand by name. Each line represents a brand's share of searches for all nine ashwagandha supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Himalaya, Now Foods, Organic India, Nature Made, Nutricost, Nature’s Way. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himalaya | Now Foods | Organic India | Nature Made | Nutricost | Nature’s Way | Gaia Herbs | Olly | Sports Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 8.3% | 8.3% | 6.8% | 4.6% | 3.7% | 2.1% | 2.1% | 0.91% |
| Nov 2025 | 62% | 8.1% | 8.1% | 6.7% | 6.7% | 3.6% | 2.5% | 1.3% | 0.89% |
| Dec 2025 | 59.4% | 7.9% | 9.5% | 7.9% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% |
| Jan 2026 | 61% | 8% | 8% | 8% | 5.2% | 3.6% | 3.6% | 1.6% | 1.1% |
| Feb 2026 | 56.7% | 9.1% | 9.1% | 9.1% | 5% | 4.1% | 4.1% | 1.8% | 1% |
| Mar 2026 | 51.9% | 10.3% | 8.3% | 10.3% | 5.4% | 3.7% | 6.9% | 1.7% | 1.4% |
| Apr 2026 | 59.7% | 9.7% | 7.8% | 6.5% | 5.1% | 3.5% | 5.1% | 1.3% | 1.3% |
| May 2026 | 58.1% | 11.6% | 9.3% | 6.1% | 5.1% | 4.2% | 2.8% | 1.3% | 1.5% |
| Jun 2026 | 61.9% | 8.1% | 8.1% | 10% | 4.5% | 2.8% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 60.9% | 8% | 9.9% | 9.9% | 4.4% | 2.7% | 1.3% | 1.3% | 1.6% |
| Aug 2026 | 62.6% | 8.2% | 10.1% | 6.8% | 3.7% | 3.7% | 2% | 1.7% | 1.4% |
| Sep 2026 | 65.6% | 8.6% | 8.6% | 5.6% | 3.8% | 3% | 1.7% | 1.7% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 22.2K | 0% | +3 points | |
| 2, moved from 3rd to 2nd | 8.6% | 2.9K | 0% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.6% | 2.9K | -19.4% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.6% | 1.9K | -20.8% | -1.2 points | |
| 5, moved from 6th to 5th | 3.8% | 1.3K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3% | 1K | -23.1% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.7% | 590 | -18.1% | -0.3 points | |
| 8, held 8th | 1.7% | 590 | 0% | +0.1 points | |
| 9, held 9th | 1.4% | 480 | 0% | +0.1 points |
1.
Himalaya65.6%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +3 points.
8.6%
Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.6%
Moved from 2nd to 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.6 points.
5.6%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.2 points.
3.8%
Moved from 6th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
3%
Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.
1.7%
Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.
8.
Olly1.7%
Held 8th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
1.4%
Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among ashwagandha supplement brands worldwide?
9 brands
In September 2026, Himalaya was the most searched among ashwagandha supplement brands worldwide, with an estimated 22.2K branded searches, 65.6% of all searches for the nine we track. Now Foods is in 2nd place, 57 percentage points behind at 8.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Himalaya | 63.3% → 65.6% | 65.6%Sep 2026 | 51.9%Mar 2026 | 1st |
| Now Foods | 8.3% → 8.6% | 11.6%May 2026 | 7.9%Dec 2025 | 2nd |
| Organic India | 8.3% → 8.6% | 10.1%Aug 2026 | 7.8%Apr 2026 | 3rd |
| Nature Made | 6.8% → 5.6% | 10.3%Mar 2026 | 5.6%Sep 2026 | 4th |
| Nutricost | 4.6% → 3.8% | 6.7%Nov 2025 | 3.7%Aug 2026 | 5th |
| Nature’s Way | 3.7% → 3% | 4.3%Dec 2025 | 2.7%Jul 2026 | 6th |
| Gaia Herbs | 2.1% → 1.7% | 6.9%Mar 2026 | 1.3%Jul 2026 | 7th |
| Olly | 2.1% → 1.7% | 2.1%Oct 2025 | 1.3%May 2026 | 8th |
| Sports Research | 0.91% → 1.4% | 1.6%Jun 2026 | 0.89%Nov 2025 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Himalaya’s share of searches among ashwagandha supplement brands worldwide increased from 63.3% to 65.6%.
- Across the 12 months ending September 2026, Nature Made’s share of searches among ashwagandha supplement brands worldwide decreased from 6.8% to 5.6%.
- Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Nature’s Way’s share of searches among ashwagandha supplement brands worldwide decreased from 3.7% to 3%.
- Across the 12 months ending September 2026, Sports Research’s share of searches among ashwagandha supplement brands worldwide increased from 0.91% to 1.4%.
- Across the 12 months ending September 2026, Himalaya’s share of searches among ashwagandha supplement brands worldwide peaked at 65.6% in September 2026 and was lowest at 51.9% in March 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among ashwagandha supplement brands worldwide peaked at 11.6% in May 2026 and was lowest at 7.9% in December 2025.
- Across the 12 months ending September 2026, Organic India’s share of searches among ashwagandha supplement brands worldwide peaked at 10.1% in August 2026 and was lowest at 7.8% in April 2026.
- Across the 12 months ending September 2026, Nature Made’s share of searches among ashwagandha supplement brands worldwide peaked at 10.3% in March 2026 and was lowest at 5.6% in September 2026.
- Across the 12 months ending September 2026, Nutricost’s share of searches among ashwagandha supplement brands worldwide peaked at 6.7% in November 2025 and was lowest at 3.7% in August 2026.
- Across the 12 months ending September 2026, Nature’s Way’s share of searches among ashwagandha supplement brands worldwide peaked at 4.3% in December 2025 and was lowest at 2.7% in July 2026.
- Across the 12 months ending September 2026, Gaia Herbs’ share of searches among ashwagandha supplement brands worldwide peaked at 6.9% in March 2026 and was lowest at 1.3% in July 2026.
- Across the 12 months ending September 2026, Now Foods, Organic India, Gaia Herbs and Olly held steady: their share of searches among ashwagandha supplement brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for ashwagandha supplement brands worldwide in September 2026?
8 changes
In September 2026, Himalaya gained share of searches among ashwagandha supplement brands worldwide, from 62.6% to 65.6%.
In September 2026, Organic India lost share of searches among ashwagandha supplement brands worldwide, from 10.1% to 8.6%.
In September 2026, Nature Made lost share of searches among ashwagandha supplement brands worldwide, from 6.8% to 5.6%.
In September 2026, Nature’s Way lost share of searches among ashwagandha supplement brands worldwide, from 3.7% to 3%.
In September 2026, Now Foods rose from 3rd to 2nd among ashwagandha supplement brands worldwide.
In September 2026, Nutricost rose from 6th to 5th among ashwagandha supplement brands worldwide.
Estimated monthly branded searches for Sports Research worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.
Estimated monthly branded searches for Gaia Herbs worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Compare popularity between leading brands
- Himalaya vs Now Foods: compare popularity
- Himalaya vs Organic India: compare popularity
- Himalaya vs Nature Made: compare popularity
- Himalaya vs Nutricost: compare popularity
- Now Foods vs Organic India: compare popularity
- Now Foods vs Nature Made: compare popularity
- Now Foods vs Nutricost: compare popularity
- Organic India vs Nature Made: compare popularity
- Organic India vs Nutricost: compare popularity
- Nature Made vs Nutricost: compare popularity
- Compare any of these brands
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