Himalaya vs Nature’s Way:Which is searched more?
In September 2026, Himalaya had more branded searches than Nature’s Way among ashwagandha supplement brands worldwide. Himalaya had about 22,200 branded searches, while Nature’s Way had 1,000. Himalaya made up 65.6% of all ashwagandha supplement brand searches we track, and Nature’s Way accounted for 3%. These are worldwide searches for English-language branded terms.
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Is Himalaya or Nature’s Way more popular in search?
Compare the brands people buy ashwagandha supplements from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Himalaya, Nature’s Way. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himalaya | Now Foods | Organic India | Nature Made | Nutricost | Nature’s Way | Gaia Herbs | Olly | Sports Research |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.3% | 8.3% | 8.3% | 6.8% | 4.6% | 3.7% | 2.1% | 2.1% | 0.91% |
| Nov 2025 | 62% | 8.1% | 8.1% | 6.7% | 6.7% | 3.6% | 2.5% | 1.3% | 0.89% |
| Dec 2025 | 59.4% | 7.9% | 9.5% | 7.9% | 5.3% | 4.3% | 2.9% | 1.6% | 1.3% |
| Jan 2026 | 61% | 8% | 8% | 8% | 5.2% | 3.6% | 3.6% | 1.6% | 1.1% |
| Feb 2026 | 56.7% | 9.1% | 9.1% | 9.1% | 5% | 4.1% | 4.1% | 1.8% | 1% |
| Mar 2026 | 51.9% | 10.3% | 8.3% | 10.3% | 5.4% | 3.7% | 6.9% | 1.7% | 1.4% |
| Apr 2026 | 59.7% | 9.7% | 7.8% | 6.5% | 5.1% | 3.5% | 5.1% | 1.3% | 1.3% |
| May 2026 | 58.1% | 11.6% | 9.3% | 6.1% | 5.1% | 4.2% | 2.8% | 1.3% | 1.5% |
| Jun 2026 | 61.9% | 8.1% | 8.1% | 10% | 4.5% | 2.8% | 1.6% | 1.3% | 1.6% |
| Jul 2026 | 60.9% | 8% | 9.9% | 9.9% | 4.4% | 2.7% | 1.3% | 1.3% | 1.6% |
| Aug 2026 | 62.6% | 8.2% | 10.1% | 6.8% | 3.7% | 3.7% | 2% | 1.7% | 1.4% |
| Sep 2026 | 65.6% | 8.6% | 8.6% | 5.6% | 3.8% | 3% | 1.7% | 1.7% | 1.4% |
How has the Himalaya and Nature’s Way comparison changed over the last 12 months?
3 findings
- Himalaya was ahead of Nature’s Way in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Himalaya’s share of searches among ashwagandha supplement brands worldwide moved from 63.3% to 65.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Nature’s Way’s share of searches among ashwagandha supplement brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for ashwagandha supplement brands worldwide in September 2026?
2 changes
In September 2026, Himalaya gained share of searches among ashwagandha supplement brands worldwide, from 62.6% to 65.6%.
In September 2026, Nature’s Way lost share of searches among ashwagandha supplement brands worldwide, from 3.7% to 3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Himalaya’s and Nature’s Way’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Himalaya
1 branded search term
- himalaya ashwagandha
Nature’s Way
1 branded search term
- natures way ashwagandha
Other head-to-heads among ashwagandha supplement brands
Himalaya vs Now Foods: compare search popularity
Himalaya vs Organic India: compare search popularity
Himalaya vs Nature Made: compare search popularity- Himalaya vs Nutricost: compare search popularity
- Now Foods vs Organic India: compare search popularity
- Now Foods vs Nature Made: compare search popularity
Put your own brand in this comparison
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