Brandwave

Nature’s Way vs Now Foods:Which is more popular?

In September 2026, Now Foods had more branded searches than Nature’s Way among ashwagandha supplement brands worldwide. Now Foods had about 2,900 branded searches, while Nature’s Way had 1,000. Now Foods made up 8.6% of all ashwagandha supplement brand searches we track, and Nature’s Way accounted for 3%. When we asked ChatGPT and Google AI Overviews about ashwagandha supplement brands, Now Foods appeared in one of the five answers and Nature’s Way in none.

Among ashwagandha supplement brands worldwide in September 2026

Who do people search for more?

Now Foods, about 3 searches for every 1 for Nature’s Way

Now Foods 2.9K searchesNature’s Way 1K searches

Who does AI mention more?

Now Foods, mentioned in 1 of 5 answers, Nature’s Way in 0

Now Foods in 1 of 5Nature’s Way in 0 of 5

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Top ashwagandha supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nature’s Way did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nutricost1st
  2. Gaia Herbs2nd
  3. Sports Research3rd
  4. Now Foods4th
  5. Himalaya–
  6. Organic India–
  7. Nature Made–
  8. Nature’s Way–
  9. Olly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutricost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Now Foods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia Herbs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sports Research1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Himalaya0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature Made0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature’s Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ashwagandha supplement brands

5 answers

  • Asked ChatGPT

    “Which ashwagandha supplement brand should I buy?”

    1. Asked ChatGPT

      “What are the best ashwagandha supplement brands?”

      1. 1Nutricost
      2. 2Sports Research
      3. 3Now Foods

    2. Asked ChatGPT

      “What's the best ashwagandha brand for stress and sleep?”

      1. Searched Google, AI Overview

        “ashwagandha supplement”

        1. Searched Google, AI Overview

          “best ashwagandha supplement”

          1. 1Gaia Herbs
          2. 2Nutricost

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

        Is Nature’s Way or Now Foods more popular in search?

        This chart shows how often people search Google for Nature’s Way and Now Foods by name. Each line represents a brand's share of searches for all nine ashwagandha supplement brands we track, month by month, from English-language searches worldwide.

        Nature’s Way and Now Foods among ashwagandha supplement brands worldwide, by month

        Share of searches by month for Now Foods, Nature’s Way. The figures are in the table below the chart.

        View monthly share of searches table
        MonthHimalayaNow FoodsOrganic IndiaNature MadeNutricostNature’s WayGaia HerbsOllySports Research
        Oct 202563.3%8.3%8.3%6.8%4.6%3.7%2.1%2.1%0.91%
        Nov 202562%8.1%8.1%6.7%6.7%3.6%2.5%1.3%0.89%
        Dec 202559.4%7.9%9.5%7.9%5.3%4.3%2.9%1.6%1.3%
        Jan 202661%8%8%8%5.2%3.6%3.6%1.6%1.1%
        Feb 202656.7%9.1%9.1%9.1%5%4.1%4.1%1.8%1%
        Mar 202651.9%10.3%8.3%10.3%5.4%3.7%6.9%1.7%1.4%
        Apr 202659.7%9.7%7.8%6.5%5.1%3.5%5.1%1.3%1.3%
        May 202658.1%11.6%9.3%6.1%5.1%4.2%2.8%1.3%1.5%
        Jun 202661.9%8.1%8.1%10%4.5%2.8%1.6%1.3%1.6%
        Jul 202660.9%8%9.9%9.9%4.4%2.7%1.3%1.3%1.6%
        Aug 202662.6%8.2%10.1%6.8%3.7%3.7%2%1.7%1.4%
        Sep 202665.6%8.6%8.6%5.6%3.8%3%1.7%1.7%1.4%

        How has the Nature’s Way and Now Foods comparison changed over the last 12 months?

        3 findings

        How did search popularity change for ashwagandha supplement brands worldwide in September 2026?

        2 changes

        1. In September 2026, Nature’s Way lost share of searches among ashwagandha supplement brands worldwide, from 3.7% to 3%.

        2. In September 2026, Now Foods rose from 3rd to 2nd among ashwagandha supplement brands worldwide.

        How are branded searches counted?

        2 search terms

        Brandwave collects information about searches that people make online using Nature’s Way’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Nature’s Way

        1 branded search term

        • natures way ashwagandha

        Now Foods

        1 branded search term

        • now ashwagandha

        How the Brand Demand Index is measured

        Other head-to-heads among ashwagandha supplement brands

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