Brandwave

How popular isNow Foods?

In September 2026, people searched for Now Foods by name about 70,100 times worldwide, a 16.1% decrease from the previous year. These searches made up 8.6% of all global ashwagandha supplement brand searches, placing Now Foods second out of nine brands. When we asked both ChatGPT and Google AI Overviews about ashwagandha supplement brands, Now Foods appeared in one of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Now Foods is the second most searched of 9 competitors and the fourth most recommended in AI answers.

  1. HimalayaShare of searches 65.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Now FoodsShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Organic IndiaShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Nature MadeShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NutricostShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

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Top ashwagandha supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Now Foods is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nutricost1st
  2. Gaia Herbs2nd
  3. Sports Research3rd
  4. Now Foods4th
  5. Himalaya–
  6. Organic India–
  7. Nature Made–
  8. Nature’s Way–
  9. Olly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nutricost2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Now Foods1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaia Herbs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sports Research1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Himalaya0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature Made0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nature’s Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ashwagandha supplement brands

5 answers

  • Asked ChatGPT

    “Which ashwagandha supplement brand should I buy?”

    1. Asked ChatGPT

      “What are the best ashwagandha supplement brands?”

      1. 1Nutricost
      2. 2Sports Research
      3. 3Now Foods

    2. Asked ChatGPT

      “What's the best ashwagandha brand for stress and sleep?”

      1. Searched Google, AI Overview

        “ashwagandha supplement”

        1. Searched Google, AI Overview

          “best ashwagandha supplement”

          1. 1Gaia Herbs
          2. 2Nutricost

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

        Which ashwagandha supplement brands compete with Now Foods?

        Now Foods against ashwagandha supplement brands worldwide, by month

        Share of searches by month for Himalaya, Now Foods, Organic India, Nature Made, Nutricost, Nature’s Way. The figures are in the table below the chart.

        View monthly share of searches table
        MonthHimalayaNow FoodsOrganic IndiaNature MadeNutricostNature’s WayGaia HerbsOllySports Research
        Oct 202563.3%8.3%8.3%6.8%4.6%3.7%2.1%2.1%0.91%
        Nov 202562%8.1%8.1%6.7%6.7%3.6%2.5%1.3%0.89%
        Dec 202559.4%7.9%9.5%7.9%5.3%4.3%2.9%1.6%1.3%
        Jan 202661%8%8%8%5.2%3.6%3.6%1.6%1.1%
        Feb 202656.7%9.1%9.1%9.1%5%4.1%4.1%1.8%1%
        Mar 202651.9%10.3%8.3%10.3%5.4%3.7%6.9%1.7%1.4%
        Apr 202659.7%9.7%7.8%6.5%5.1%3.5%5.1%1.3%1.3%
        May 202658.1%11.6%9.3%6.1%5.1%4.2%2.8%1.3%1.5%
        Jun 202661.9%8.1%8.1%10%4.5%2.8%1.6%1.3%1.6%
        Jul 202660.9%8%9.9%9.9%4.4%2.7%1.3%1.3%1.6%
        Aug 202662.6%8.2%10.1%6.8%3.7%3.7%2%1.7%1.4%
        Sep 202665.6%8.6%8.6%5.6%3.8%3%1.7%1.7%1.4%

        1. 1.Himalaya

          65.6%

          Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +3 points.

        2. 2.Now Foods

          8.6%

          Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

        3. 3.Organic India

          8.6%

          Moved from 2nd to 3rd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.6 points.

        4. 4.Nature Made

          5.6%

          Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.2 points.

        5. 5.Nutricost

          3.8%

          Moved from 6th to 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

        6. 6.Nature’s Way

          3%

          Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.7 points.

        7. 7.Gaia Herbs

          1.7%

          Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share -0.3 points.

        8. 8.Olly

          1.7%

          Held 8th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

        9. 9.Sports Research

          1.4%

          Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

        Compare popularity between Now Foods and its closest rivals

        Every comparison with Now Foods

        35 comparisons

        How has branded search demand for Now Foods changed worldwide over the last 12 months?

        2 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Now Foods worldwide fell from 83.6K to 70.1K.
        • Across the 12 months ending September 2026, Now Foods’ share of searches among ashwagandha supplement brands worldwide peaked at 11.6% in May 2026 and was lowest at 7.9% in December 2025.

        How did search popularity change for ashwagandha supplement brands worldwide in September 2026?

        6 changes

        1. In September 2026, Himalaya gained share of searches among ashwagandha supplement brands worldwide, from 62.6% to 65.6%.

        2. In September 2026, Organic India lost share of searches among ashwagandha supplement brands worldwide, from 10.1% to 8.6%.

        3. In September 2026, Nature Made lost share of searches among ashwagandha supplement brands worldwide, from 6.8% to 5.6%.

        4. In September 2026, Nature’s Way lost share of searches among ashwagandha supplement brands worldwide, from 3.7% to 3%.

        5. In September 2026, Now Foods rose from 3rd to 2nd among ashwagandha supplement brands worldwide.

        6. In September 2026, Nutricost rose from 6th to 5th among ashwagandha supplement brands worldwide.

        How are Now Foods’ branded searches counted?

        4 search terms

        Brandwave collects information about searches that people make online using Now Foods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • now ashwagandha
        • now foods
        • now foods magnesium
        • now magnesium

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        How the Brand Demand Index is measured

        Where does Now Foods compete?

        Now Foods is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Vitamin brands4th of 92.2%Show ranking
        Essential oil brands4th of 94.4%Show ranking
        Sleep supplements2nd of 615.8%Show ranking
        Magnesium supplement brands5th of 126.1%Show ranking
        Ashwagandha supplement brands2nd of 98.6%Shown above
        Creator with pink hair and a pink jacket

        Is Now Foods your brand?

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