Brandwave

FiberCon vs Now Foods:Which is more popular?

In October 2026, FiberCon had more branded searches than Now Foods among fiber supplement brands worldwide. FiberCon had about 12,100 branded searches, while Now Foods had 6,600. FiberCon made up 1.4% of all fiber supplement brand searches we track, and Now Foods accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fiber supplement brands, Now Foods appeared in two of the five answers and FiberCon in none.

Among fiber supplement brands worldwide in October 2026

Who do people search for more?

FiberCon, about 83% more searches than Now Foods

FiberCon 12.1K searchesNow Foods 6.6K searches

Who does AI mention more?

Now Foods, mentioned in 2 of 5 answers, FiberCon in 0

Now Foods in 2 of 5FiberCon in 0 of 5

Who does AI recommend more?

Now Foods, the only one of the two named

Now Foods first in 2FiberCon never named

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Top fiber supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FiberCon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metamucil1st
  2. Citrucel2nd
  3. Konsyl3rd
  4. Benefiber4th
  5. Now Foods5th
  6. FiberCon–
  7. Organic India–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fiber supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is FiberCon or Now Foods more popular in search?

This chart shows how often people search Google for FiberCon and Now Foods by name. Each line represents a brand's share of searches for all seven fiber supplement brands we track, month by month, from English-language searches worldwide.

FiberCon and Now Foods among fiber supplement brands worldwide, by month

Share of searches by month for FiberCon, Now Foods. The figures are in the table below the chart.

View monthly share of searches table
MonthMetamucilBenefiberCitrucelFiberConOrganic IndiaNow FoodsKonsyl
Nov 202578.8%13%4.7%1.7%0.63%0.51%0.63%
Dec 202578.7%12.9%4.7%1.7%0.77%0.51%0.63%
Jan 202678.5%12.9%4.7%1.4%1.4%0.51%0.51%
Feb 202678.9%13%4.7%1.4%0.95%0.52%0.52%
Mar 202680.1%13.1%3.9%1.2%0.79%0.52%0.43%
Apr 202676.2%15.2%4.6%1.4%1.4%0.61%0.61%
May 202678.8%13%3.9%1.4%1.7%0.63%0.52%
Jun 202678.5%12.9%3.9%1.4%2.1%0.63%0.51%
Jul 202675.9%15.2%4.6%1.4%1.7%0.74%0.61%
Aug 202681.2%10.9%4%1.2%1.5%0.65%0.53%
Sep 202676.1%15.2%4.6%1.4%1.4%0.75%0.61%
Oct 202676.9%15.4%3.8%1.4%1.1%0.75%0.62%

Now Foods sells other things too, so only its searches that name this product count here, like “now psyllium”.

How has branded search for FiberCon and Now Foods changed worldwide over the last 12 months?

3 findings
  • FiberCon was ahead of Now Foods in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, FiberCon’s share of searches among fiber supplement brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending October 2026, Now Foods’ share of searches among fiber supplement brands worldwide moved from 0.51% to 0.75%, and its estimated monthly branded searches moved from 2.9K to 6.6K.

How did search popularity change for fiber supplement brands worldwide in October 2026?

2 changes
  1. Estimated monthly branded searches for Now Foods worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in October 2026.

  2. Estimated monthly branded searches for FiberCon worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in October 2026.

How are FiberCon’s and Now Foods’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FiberCon’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FiberCon

1 branded search term

  • fibercon

Now Foods

1 branded search term

  • now psyllium

How the Brand Demand Index is measured

Other head-to-heads among fiber supplement brands

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