Fiber supplement brands:Which are most popular?
In October 2026, Metamucil was the most searched fiber supplement brand worldwide, accounting for 76.9% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Metamucil and Citrucel showed up in every answer. Metamucil was recommended most often, coming first in three out of four responses that gave a list.
MetamucilShare of searches 76.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BenefiberShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- CitrucelShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FiberConShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Organic IndiaShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top fiber supplement brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Metamucil and Citrucel appeared every time. Metamucil was recommended most often, coming first in three out of four answers that gave a list. Citrucel was second, and Konsyl was third. FiberCon, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fiber supplement brands
5 answers
Asked ChatGPT
“Which fiber supplement should I take?”
Asked ChatGPT
“What are the best fiber supplement brands?”
Asked ChatGPT
“What's the best fiber supplement for constipation?”
Searched Google, AI Overview
“fiber supplement”
Searched Google, AI Overview
“best fiber supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which fiber supplement brands do people search for most?
This chart shows how often people search Google for each fiber supplement brand by name. Each line represents a brand's share of searches for all seven fiber supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Metamucil, Benefiber, Citrucel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metamucil | Benefiber | Citrucel | FiberCon | Organic India | Now Foods | Konsyl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 78.8% | 13% | 4.7% | 1.7% | 0.63% | 0.51% | 0.63% |
| Dec 2025 | 78.7% | 12.9% | 4.7% | 1.7% | 0.77% | 0.51% | 0.63% |
| Jan 2026 | 78.5% | 12.9% | 4.7% | 1.4% | 1.4% | 0.51% | 0.51% |
| Feb 2026 | 78.9% | 13% | 4.7% | 1.4% | 0.95% | 0.52% | 0.52% |
| Mar 2026 | 80.1% | 13.1% | 3.9% | 1.2% | 0.79% | 0.52% | 0.43% |
| Apr 2026 | 76.2% | 15.2% | 4.6% | 1.4% | 1.4% | 0.61% | 0.61% |
| May 2026 | 78.8% | 13% | 3.9% | 1.4% | 1.7% | 0.63% | 0.52% |
| Jun 2026 | 78.5% | 12.9% | 3.9% | 1.4% | 2.1% | 0.63% | 0.51% |
| Jul 2026 | 75.9% | 15.2% | 4.6% | 1.4% | 1.7% | 0.74% | 0.61% |
| Aug 2026 | 81.2% | 10.9% | 4% | 1.2% | 1.5% | 0.65% | 0.53% |
| Sep 2026 | 76.1% | 15.2% | 4.6% | 1.4% | 1.4% | 0.75% | 0.61% |
| Oct 2026 | 76.9% | 15.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.9% | 673K | +22.4% | +0.8 points | |
| 2, held 2nd | 15.4% | 135K | +22.7% | +0.2 points | |
| 3, held 3rd | 3.8% | 33.1K | 0% | -0.8 points | |
| 4, held 4th | 1.4% | 12.1K | +22.2% | 0 points | |
| 5, held 5th | 1.1% | 9.9K | 0% | -0.2 points | |
| 6, held 6th | 0.75% | 6.6K | +22.2% | 0 points | |
| 7, held 7th | 0.62% | 5.4K | +22.7% | 0 points |
76.9%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.8 points.
15.4%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
3.
Citrucel3.8%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
FiberCon1.4%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
1.1%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.75%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
7.
Konsyl0.62%
Held 7th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
Now Foods sells other things too, so only its searches that name this product count here, like “now psyllium”.
Which brand is most popular in search among fiber supplement brands worldwide?
7 brands
In October 2026, Metamucil was the most searched among fiber supplement brands worldwide, with an estimated 673K branded searches, 76.9% of all searches for the seven tracked by the Brandwave Brand Demand Index. Benefiber is in 2nd place, 61.5 percentage points behind at 15.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Metamucil | 78.8% → 76.9% | 81.2%Aug 2026 | 75.9%Jul 2026 | 1st |
| Benefiber | 13% → 15.4% | 15.4%Oct 2026 | 10.9%Aug 2026 | 2nd |
| Citrucel | 4.7% → 3.8% | 4.7%Feb 2026 | 3.8%Oct 2026 | 3rd |
| FiberCon | 1.7% → 1.4% | 1.7%Nov 2025 | 1.2%Mar 2026 | 4th |
| Organic India | 0.63% → 1.1% | 2.1%Jun 2026 | 0.63%Nov 2025 | 6th → 5th |
| Now Foods | 0.51% → 0.75% | 0.75%Oct 2026 | 0.51%Dec 2025 | 7th → 6th |
| Konsyl | 0.63% → 0.62% | 0.63%Nov 2025 | 0.43%Mar 2026 | 5th → 7th |
Each finding as a sentence
- Across the 12 months ending October 2026, Metamucil’s share of searches among fiber supplement brands worldwide decreased from 78.8% to 76.9%.
- Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide increased from 13% to 15.4%.
- Across the 12 months ending October 2026, Citrucel’s share of searches among fiber supplement brands worldwide decreased from 4.7% to 3.8%.
- Across the 12 months ending October 2026, Organic India’s share of searches among fiber supplement brands worldwide increased from 0.63% to 1.1%.
- Across the 12 months ending October 2026, Metamucil’s share of searches among fiber supplement brands worldwide peaked at 81.2% in August 2026 and was lowest at 75.9% in July 2026.
- Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide peaked at 15.4% in October 2026 and was lowest at 10.9% in August 2026.
- Across the 12 months ending October 2026, Organic India’s share of searches among fiber supplement brands worldwide peaked at 2.1% in June 2026 and was lowest at 0.63% in November 2025.
- Across the 12 months ending October 2026, Organic India rose from 6th to 5th among fiber supplement brands worldwide.
- Across the 12 months ending October 2026, Now Foods rose from 7th to 6th among fiber supplement brands worldwide.
- Across the 12 months ending October 2026, Konsyl fell from 5th to 7th among fiber supplement brands worldwide.
- Across the 12 months ending October 2026, FiberCon held steady: its share of searches among fiber supplement brands worldwide moved less than 0.5 percentage points.
How did search popularity change for fiber supplement brands worldwide in October 2026?
7 changes
In October 2026, Metamucil gained share of searches among fiber supplement brands worldwide, from 76.1% to 76.9%.
In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.
Organic India’s share of searches among fiber supplement brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026.
Estimated monthly branded searches for Now Foods worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in October 2026.
Estimated monthly branded searches for Benefiber worldwide rose 82.4% over 12 measured months, from 74K to 135K in October 2026.
Estimated monthly branded searches for Konsyl worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.
Estimated monthly branded searches for FiberCon worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in October 2026.
How are branded searches counted for fiber supplement brands?
7 search terms
Each brand's share of searches among fiber supplement brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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