Brandwave

Citrucel vs Metamucil:Which is more popular?

In October 2026, Metamucil had more branded searches than Citrucel among fiber supplement brands worldwide. Metamucil had about 673,000 branded searches, while Citrucel had 33,100. Metamucil made up 76.9% of all fiber supplement brand searches we track, and Citrucel accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about fiber supplement brands, both Citrucel and Metamucil appeared in all five answers. Metamucil was mentioned before Citrucel in every answer.

Among fiber supplement brands worldwide in October 2026

Who do people search for more?

Metamucil, about 20 searches for every 1 for Citrucel

Metamucil 673K searchesCitrucel 33.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Citrucel in 5 of 5Metamucil in 5 of 5

Who does AI recommend more?

Metamucil, named ahead of Citrucel in every answer

Metamucil first in 4Citrucel never first

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Top fiber supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Citrucel and Metamucil showed up in all five answers. Metamucil was listed before Citrucel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metamucil1st
  2. Citrucel2nd
  3. Konsyl3rd
  4. Benefiber4th
  5. Now Foods5th
  6. FiberCon–
  7. Organic India–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fiber supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Citrucel or Metamucil more popular in search?

This chart shows how often people search Google for Citrucel and Metamucil by name. Each line represents a brand's share of searches for all seven fiber supplement brands we track, month by month, from English-language searches worldwide.

Citrucel and Metamucil among fiber supplement brands worldwide, by month

Share of searches by month for Metamucil, Citrucel. The figures are in the table below the chart.

View monthly share of searches table
MonthMetamucilBenefiberCitrucelFiberConOrganic IndiaNow FoodsKonsyl
Nov 202578.8%13%4.7%1.7%0.63%0.51%0.63%
Dec 202578.7%12.9%4.7%1.7%0.77%0.51%0.63%
Jan 202678.5%12.9%4.7%1.4%1.4%0.51%0.51%
Feb 202678.9%13%4.7%1.4%0.95%0.52%0.52%
Mar 202680.1%13.1%3.9%1.2%0.79%0.52%0.43%
Apr 202676.2%15.2%4.6%1.4%1.4%0.61%0.61%
May 202678.8%13%3.9%1.4%1.7%0.63%0.52%
Jun 202678.5%12.9%3.9%1.4%2.1%0.63%0.51%
Jul 202675.9%15.2%4.6%1.4%1.7%0.74%0.61%
Aug 202681.2%10.9%4%1.2%1.5%0.65%0.53%
Sep 202676.1%15.2%4.6%1.4%1.4%0.75%0.61%
Oct 202676.9%15.4%3.8%1.4%1.1%0.75%0.62%

How has branded search for Citrucel and Metamucil changed worldwide over the last 12 months?

3 findings
  • Metamucil was ahead of Citrucel in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Citrucel’s share of searches among fiber supplement brands worldwide moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
  • Across the 12 months ending October 2026, Metamucil’s share of searches among fiber supplement brands worldwide moved from 78.8% to 76.9%, and its estimated monthly branded searches moved from 450K to 673K.

How did search popularity change for fiber supplement brands worldwide in October 2026?

2 changes
  1. In October 2026, Metamucil gained share of searches among fiber supplement brands worldwide, from 76.1% to 76.9%.

  2. In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.

How are Citrucel’s and Metamucil’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Citrucel’s and Metamucil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Citrucel

1 branded search term

  • citrucel

Metamucil

1 branded search term

  • metamucil

How the Brand Demand Index is measured

Other head-to-heads among fiber supplement brands

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