Benefiber vs Citrucel:Which is more popular?
In October 2026, Benefiber had more branded searches than Citrucel among fiber supplement brands worldwide. Benefiber had about 135,000 branded searches, while Citrucel had 33,100. Benefiber made up 15.4% of all fiber supplement brand searches we track, and Citrucel accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about fiber supplement brands, Citrucel appeared in all five answers and Benefiber in three. Citrucel was mentioned before Benefiber in three out of four answers.
Who do people search for more?
Benefiber, about 4 searches for every 1 for Citrucel
Who does AI mention more?
Citrucel, mentioned in every answer we collected
Who does AI recommend more?
Citrucel, named ahead of Benefiber in 3 of 4 answers
Follow Benefiber vs Citrucel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fiber supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Citrucel appeared in all five answers. Benefiber was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Citrucel was listed before Benefiber in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fiber supplement brands
5 answers
Asked ChatGPT
“Which fiber supplement should I take?”
Asked ChatGPT
“What are the best fiber supplement brands?”
Asked ChatGPT
“What's the best fiber supplement for constipation?”
Searched Google, AI Overview
“fiber supplement”
Searched Google, AI Overview
“best fiber supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Benefiber or Citrucel more popular in search?
This chart shows how often people search Google for Benefiber and Citrucel by name. Each line represents a brand's share of searches for all seven fiber supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Benefiber, Citrucel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metamucil | Benefiber | Citrucel | FiberCon | Organic India | Now Foods | Konsyl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 78.8% | 13% | 4.7% | 1.7% | 0.63% | 0.51% | 0.63% |
| Dec 2025 | 78.7% | 12.9% | 4.7% | 1.7% | 0.77% | 0.51% | 0.63% |
| Jan 2026 | 78.5% | 12.9% | 4.7% | 1.4% | 1.4% | 0.51% | 0.51% |
| Feb 2026 | 78.9% | 13% | 4.7% | 1.4% | 0.95% | 0.52% | 0.52% |
| Mar 2026 | 80.1% | 13.1% | 3.9% | 1.2% | 0.79% | 0.52% | 0.43% |
| Apr 2026 | 76.2% | 15.2% | 4.6% | 1.4% | 1.4% | 0.61% | 0.61% |
| May 2026 | 78.8% | 13% | 3.9% | 1.4% | 1.7% | 0.63% | 0.52% |
| Jun 2026 | 78.5% | 12.9% | 3.9% | 1.4% | 2.1% | 0.63% | 0.51% |
| Jul 2026 | 75.9% | 15.2% | 4.6% | 1.4% | 1.7% | 0.74% | 0.61% |
| Aug 2026 | 81.2% | 10.9% | 4% | 1.2% | 1.5% | 0.65% | 0.53% |
| Sep 2026 | 76.1% | 15.2% | 4.6% | 1.4% | 1.4% | 0.75% | 0.61% |
| Oct 2026 | 76.9% | 15.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.62% |
How has branded search for Benefiber and Citrucel changed worldwide over the last 12 months?
3 findings
- Benefiber was ahead of Citrucel in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide moved from 13% to 15.4%, and its estimated monthly branded searches moved from 74K to 135K.
- Across the 12 months ending October 2026, Citrucel’s share of searches among fiber supplement brands worldwide moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for fiber supplement brands worldwide in October 2026?
2 changes
In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Benefiber worldwide rose 82.4% over 12 measured months, from 74K to 135K in October 2026.
How are Benefiber’s and Citrucel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Benefiber’s and Citrucel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fiber supplement brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.