Brandwave

How popular isBenefiber?

In October 2026, people searched for Benefiber by name about 135,000 times worldwide, an 82.4% increase from the previous year. These searches made up 15.4% of all global fiber supplement brand searches, placing Benefiber second out of seven brands. When we asked both ChatGPT and Google AI Overviews about fiber supplement brands, Benefiber appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in October 2026

Benefiber is the second most searched of 7 competitors and the fourth most recommended in the AI answers we collected.

  1. MetamucilShare of searches 76.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BenefiberShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. CitrucelShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. FiberConShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Organic IndiaShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top fiber supplement brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Benefiber was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Benefiber is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metamucil1st
  2. Citrucel2nd
  3. Konsyl3rd
  4. Benefiber4th
  5. Now Foods5th
  6. FiberCon–
  7. Organic India–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fiber supplement brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Benefiber compared with other fiber supplement brands worldwide?

Benefiber against fiber supplement brands worldwide, by month

Share of searches by month for Metamucil, Benefiber, Citrucel. The figures are in the table below the chart.

View monthly share of searches table
MonthMetamucilBenefiberCitrucelFiberConOrganic IndiaNow FoodsKonsyl
Nov 202578.8%13%4.7%1.7%0.63%0.51%0.63%
Dec 202578.7%12.9%4.7%1.7%0.77%0.51%0.63%
Jan 202678.5%12.9%4.7%1.4%1.4%0.51%0.51%
Feb 202678.9%13%4.7%1.4%0.95%0.52%0.52%
Mar 202680.1%13.1%3.9%1.2%0.79%0.52%0.43%
Apr 202676.2%15.2%4.6%1.4%1.4%0.61%0.61%
May 202678.8%13%3.9%1.4%1.7%0.63%0.52%
Jun 202678.5%12.9%3.9%1.4%2.1%0.63%0.51%
Jul 202675.9%15.2%4.6%1.4%1.7%0.74%0.61%
Aug 202681.2%10.9%4%1.2%1.5%0.65%0.53%
Sep 202676.1%15.2%4.6%1.4%1.4%0.75%0.61%
Oct 202676.9%15.4%3.8%1.4%1.1%0.75%0.62%

  1. 1.Metamucil

    76.9%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.8 points.

  2. 2.Benefiber

    15.4%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  3. 3.Citrucel

    3.8%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.FiberCon

    1.4%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Organic India

    1.1%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Now Foods

    0.75%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.Konsyl

    0.62%

    Held 7th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Now Foods sells other things too, so only its searches that name this product count here, like “now psyllium”.

Compare popularity between Benefiber and its closest rivals

Every comparison with Benefiber

6 comparisons

How has branded search demand for Benefiber changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Benefiber worldwide rose from 74K to 135K.
  • Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide increased from 13% to 15.4%.
  • Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide peaked at 15.4% in October 2026 and was lowest at 10.9% in August 2026.

How did search popularity change for fiber supplement brands worldwide in October 2026?

6 changes

  1. In October 2026, Metamucil gained share of searches among fiber supplement brands worldwide, from 76.1% to 76.9%.

  2. In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.

  3. Organic India’s share of searches among fiber supplement brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026.

  4. Estimated monthly branded searches for Now Foods worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in October 2026.

  5. Estimated monthly branded searches for Benefiber worldwide rose 82.4% over 12 measured months, from 74K to 135K in October 2026.

  6. Estimated monthly branded searches for Konsyl worldwide rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

How are Benefiber’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Benefiber’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • benefiber

How the Brand Demand Index is measured

Who owns Benefiber?

Benefiber is owned by Haleon. Brandwave also tracks Citrucel, owned by the same company, worldwide.

Do you work for Benefiber? To request corrections or removal please contact us via our support page and we will be happy to assist.

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