Benefiber vs Now Foods:Which is more popular?
In October 2026, Benefiber had more branded searches than Now Foods among fiber supplement brands worldwide. Benefiber had about 135,000 branded searches, while Now Foods had 6,600. Benefiber made up 15.4% of all fiber supplement brand searches we track, and Now Foods accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fiber supplement brands, Benefiber appeared in three of the five answers and Now Foods in two. Benefiber was mentioned before Now Foods in two out of three answers that named either.
Who do people search for more?
Benefiber, about 20 searches for every 1 for Now Foods
Who does AI mention more?
Benefiber, mentioned in 3 of 5 answers, Now Foods in 2
Who does AI recommend more?
Benefiber, named ahead of Now Foods in 2 of 3 answers
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Top fiber supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Benefiber was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Benefiber was listed before Now Foods in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fiber supplement brands
5 answers
Asked ChatGPT
“Which fiber supplement should I take?”
Asked ChatGPT
“What are the best fiber supplement brands?”
Asked ChatGPT
“What's the best fiber supplement for constipation?”
Searched Google, AI Overview
“fiber supplement”
Searched Google, AI Overview
“best fiber supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Benefiber or Now Foods more popular in search?
This chart shows how often people search Google for Benefiber and Now Foods by name. Each line represents a brand's share of searches for all seven fiber supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Benefiber, Now Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metamucil | Benefiber | Citrucel | FiberCon | Organic India | Now Foods | Konsyl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 78.8% | 13% | 4.7% | 1.7% | 0.63% | 0.51% | 0.63% |
| Dec 2025 | 78.7% | 12.9% | 4.7% | 1.7% | 0.77% | 0.51% | 0.63% |
| Jan 2026 | 78.5% | 12.9% | 4.7% | 1.4% | 1.4% | 0.51% | 0.51% |
| Feb 2026 | 78.9% | 13% | 4.7% | 1.4% | 0.95% | 0.52% | 0.52% |
| Mar 2026 | 80.1% | 13.1% | 3.9% | 1.2% | 0.79% | 0.52% | 0.43% |
| Apr 2026 | 76.2% | 15.2% | 4.6% | 1.4% | 1.4% | 0.61% | 0.61% |
| May 2026 | 78.8% | 13% | 3.9% | 1.4% | 1.7% | 0.63% | 0.52% |
| Jun 2026 | 78.5% | 12.9% | 3.9% | 1.4% | 2.1% | 0.63% | 0.51% |
| Jul 2026 | 75.9% | 15.2% | 4.6% | 1.4% | 1.7% | 0.74% | 0.61% |
| Aug 2026 | 81.2% | 10.9% | 4% | 1.2% | 1.5% | 0.65% | 0.53% |
| Sep 2026 | 76.1% | 15.2% | 4.6% | 1.4% | 1.4% | 0.75% | 0.61% |
| Oct 2026 | 76.9% | 15.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.62% |
Now Foods sells other things too, so only its searches that name this product count here, like “now psyllium”.
How has branded search for Benefiber and Now Foods changed worldwide over the last 12 months?
3 findings
- Benefiber was ahead of Now Foods in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Benefiber’s share of searches among fiber supplement brands worldwide moved from 13% to 15.4%, and its estimated monthly branded searches moved from 74K to 135K.
- Across the 12 months ending October 2026, Now Foods’ share of searches among fiber supplement brands worldwide moved from 0.51% to 0.75%, and its estimated monthly branded searches moved from 2.9K to 6.6K.
How did search popularity change for fiber supplement brands worldwide in October 2026?
2 changes
How are Benefiber’s and Now Foods’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Benefiber’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fiber supplement brands
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