Citrucel vs Now Foods:Which is more popular?
In October 2026, Citrucel had more branded searches than Now Foods among fiber supplement brands worldwide. Citrucel had about 33,100 branded searches, while Now Foods had 6,600. Citrucel made up 3.8% of all fiber supplement brand searches we track, and Now Foods accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about fiber supplement brands, Citrucel appeared in all five answers and Now Foods in two. Citrucel was mentioned before Now Foods in three out of four answers.
Who do people search for more?
Citrucel, about 5 searches for every 1 for Now Foods
Who does AI mention more?
Citrucel, mentioned in every answer we collected
Who does AI recommend more?
Citrucel, named ahead of Now Foods in 3 of 4 answers
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Top fiber supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Citrucel appeared in all five answers. Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Citrucel was listed before Now Foods in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Metamucil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Citrucel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benefiber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Konsyl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FiberCon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Organic India0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fiber supplement brands
5 answers
Asked ChatGPT
“Which fiber supplement should I take?”
Asked ChatGPT
“What are the best fiber supplement brands?”
Asked ChatGPT
“What's the best fiber supplement for constipation?”
Searched Google, AI Overview
“fiber supplement”
Searched Google, AI Overview
“best fiber supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Citrucel or Now Foods more popular in search?
This chart shows how often people search Google for Citrucel and Now Foods by name. Each line represents a brand's share of searches for all seven fiber supplement brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Citrucel, Now Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metamucil | Benefiber | Citrucel | FiberCon | Organic India | Now Foods | Konsyl |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 78.8% | 13% | 4.7% | 1.7% | 0.63% | 0.51% | 0.63% |
| Dec 2025 | 78.7% | 12.9% | 4.7% | 1.7% | 0.77% | 0.51% | 0.63% |
| Jan 2026 | 78.5% | 12.9% | 4.7% | 1.4% | 1.4% | 0.51% | 0.51% |
| Feb 2026 | 78.9% | 13% | 4.7% | 1.4% | 0.95% | 0.52% | 0.52% |
| Mar 2026 | 80.1% | 13.1% | 3.9% | 1.2% | 0.79% | 0.52% | 0.43% |
| Apr 2026 | 76.2% | 15.2% | 4.6% | 1.4% | 1.4% | 0.61% | 0.61% |
| May 2026 | 78.8% | 13% | 3.9% | 1.4% | 1.7% | 0.63% | 0.52% |
| Jun 2026 | 78.5% | 12.9% | 3.9% | 1.4% | 2.1% | 0.63% | 0.51% |
| Jul 2026 | 75.9% | 15.2% | 4.6% | 1.4% | 1.7% | 0.74% | 0.61% |
| Aug 2026 | 81.2% | 10.9% | 4% | 1.2% | 1.5% | 0.65% | 0.53% |
| Sep 2026 | 76.1% | 15.2% | 4.6% | 1.4% | 1.4% | 0.75% | 0.61% |
| Oct 2026 | 76.9% | 15.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.62% |
Now Foods sells other things too, so only its searches that name this product count here, like “now psyllium”.
How has branded search for Citrucel and Now Foods changed worldwide over the last 12 months?
3 findings
- Citrucel was ahead of Now Foods in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Citrucel’s share of searches among fiber supplement brands worldwide moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 12 months ending October 2026, Now Foods’ share of searches among fiber supplement brands worldwide moved from 0.51% to 0.75%, and its estimated monthly branded searches moved from 2.9K to 6.6K.
How did search popularity change for fiber supplement brands worldwide in October 2026?
2 changes
In October 2026, Citrucel lost share of searches among fiber supplement brands worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Now Foods worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in October 2026.
How are Citrucel’s and Now Foods’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Citrucel’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fiber supplement brands
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