Now Foods vs Rocky Mountain Oils:Which is more popular?
In September 2026, Now Foods had more branded searches than Rocky Mountain Oils among essential oil brands worldwide. Now Foods had about 60,500 branded searches, while Rocky Mountain Oils had 2,900. Now Foods made up 4.4% of all essential oil brand searches we track, and Rocky Mountain Oils accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Now Foods and Rocky Mountain Oils each appeared in three of the five answers. Rocky Mountain Oils was mentioned before Now Foods in three out of five answers.
Who do people search for more?
Now Foods, about 21 searches for every 1 for Rocky Mountain Oils
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Rocky Mountain Oils, named ahead of Now Foods in 3 of 5 answers
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Top essential oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rocky Mountain Oils was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rocky Mountain Oils was listed before Now Foods in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plant Therapy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aura Cacia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Edens Garden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Now Foods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Rose Herbs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rocky Mountain Oils3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
doTERRA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Young Living1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy?”
Asked ChatGPT
“What are the best essential oil brands?”
Asked ChatGPT
“What's the best essential oil brand for everyday wellness?”
Searched Google, AI Overview
“essential oil brands”
Searched Google, AI Overview
“pure essential oils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Now Foods or Rocky Mountain Oils more popular in search?
This chart shows how often people search Google for Now Foods and Rocky Mountain Oils by name. Each line represents a brand's share of searches for all nine essential oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Now Foods, Rocky Mountain Oils. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Edens Garden | Now Foods | Mountain Rose Herbs | Plant Therapy | Tisserand | Aura Cacia | Rocky Mountain Oils |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 20.4% | 13.7% | 4.1% | 3.4% | 1.5% | 0.82% | 0.24% | 0.37% |
| Nov 2025 | 45.2% | 20.4% | 24.9% | 3.3% | 3.3% | 1.5% | 0.67% | 0.24% | 0.45% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 4.3% | 4.3% | 1.9% | 0.87% | 0.32% | 0.48% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.3% | 1.6% | 0.85% | 0.31% | 0.38% |
| Feb 2026 | 45.2% | 20.2% | 24.7% | 4.1% | 3.3% | 1.2% | 0.66% | 0.24% | 0.3% |
| Mar 2026 | 44.8% | 20% | 24.5% | 4.9% | 3.3% | 1.2% | 0.8% | 0.24% | 0.29% |
| Apr 2026 | 37.6% | 20.6% | 30.8% | 5.1% | 3.4% | 1.2% | 0.83% | 0.25% | 0.25% |
| May 2026 | 42% | 18.8% | 28.1% | 4.6% | 3.8% | 1.4% | 0.92% | 0.27% | 0.22% |
| Jun 2026 | 48.7% | 21.8% | 17.8% | 5.4% | 3.6% | 1.6% | 0.72% | 0.26% | 0.21% |
| Jul 2026 | 50.2% | 22.4% | 15% | 5.5% | 3.7% | 1.7% | 0.9% | 0.33% | 0.27% |
| Aug 2026 | 48.5% | 21.7% | 17.7% | 5.3% | 3.6% | 2% | 0.71% | 0.32% | 0.21% |
| Sep 2026 | 49.1% | 22% | 17.9% | 4.4% | 3.6% | 1.6% | 0.88% | 0.26% | 0.21% |
How has the Now Foods and Rocky Mountain Oils comparison changed over the last 12 months?
3 findings
- Now Foods was ahead of Rocky Mountain Oils in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Now Foods’ share of searches among essential oil brands worldwide moved from 4.1% to 4.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Rocky Mountain Oils’ share of searches among essential oil brands worldwide moved from 0.37% to 0.21%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
How did search popularity change for essential oil brands worldwide in September 2026?
2 changes
In September 2026, Now Foods lost share of searches among essential oil brands worldwide, from 5.3% to 4.4%.
Estimated monthly branded searches for Rocky Mountain Oils worldwide fell 56.1% over 12 measured months, from 6.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Now Foods’ and Rocky Mountain Oils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Now Foods
1 branded search term
- now foods
Rocky Mountain Oils
1 branded search term
- rocky mountain oils
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