Centrum vs Now Foods:Which is more popular?
In September 2026, Centrum had more branded searches than Now Foods among vitamin brands worldwide. Centrum had about 2.2 million branded searches, while Now Foods had 60,500. Centrum made up 81.5% of all vitamin brand searches we track, and Now Foods accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about vitamin brands, Now Foods appeared in two of the five answers and Centrum in none.
Who do people search for more?
Centrum, about 37 searches for every 1 for Now Foods
Who does AI mention more?
Now Foods, mentioned in 2 of 5 answers, Centrum in 0
Who does AI recommend more?
Now Foods, the only one of the two named
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Top vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Centrum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nature Made4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Thorne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Now Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Garden of Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Centrum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blackmores0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Solgar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swisse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nature's Way0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin brands
5 answers
Asked ChatGPT
“Which vitamin brand should I buy?”
Asked ChatGPT
“What are the best vitamin brands?”
Asked ChatGPT
“What's the best vitamin brand for daily supplements?”
Searched Google, AI Overview
“vitamin brands”
Searched Google, AI Overview
“daily vitamin supplements”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Centrum or Now Foods more popular in search?
This chart shows how often people search Google for Centrum and Now Foods by name. Each line represents a brand's share of searches for all nine vitamin brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Centrum, Now Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | Centrum | Blackmores | Solgar | Now Foods | Nature Made | Swisse | Garden of Life | Nature's Way | Thorne |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 5.9% | 5.9% | 2.6% | 2.1% | 1.8% | 1.8% | 0.09% | 0.06% |
| Nov 2025 | 80.7% | 5.9% | 4.9% | 2.7% | 2.1% | 1.8% | 1.8% | 0.08% | 0.05% |
| Dec 2025 | 81.3% | 6% | 4.9% | 2.7% | 2.1% | 1.5% | 1.5% | 0.08% | 0.05% |
| Jan 2026 | 80.1% | 5.9% | 4.8% | 3.2% | 2.5% | 1.4% | 1.8% | 0.09% | 0.06% |
| Feb 2026 | 82.1% | 4.9% | 4.9% | 2.7% | 2.2% | 1.5% | 1.5% | 0.1% | 0.05% |
| Mar 2026 | 79% | 5.8% | 5.8% | 3.2% | 2.5% | 1.7% | 1.7% | 0.1% | 0.06% |
| Apr 2026 | 79.7% | 7.1% | 4.8% | 3.2% | 2.1% | 1.4% | 1.4% | 0.1% | 0.07% |
| May 2026 | 81.2% | 6% | 4.9% | 2.7% | 1.8% | 1.8% | 1.5% | 0.11% | 0.07% |
| Jun 2026 | 82.5% | 6.1% | 4.1% | 2.7% | 1.8% | 1.5% | 1.2% | 0.11% | 0.06% |
| Jul 2026 | 81.7% | 7.3% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% | 0.12% | 0.06% |
| Aug 2026 | 81.4% | 7.3% | 3.3% | 2.7% | 2.2% | 1.8% | 1.2% | 0.12% | 0.06% |
| Sep 2026 | 81.5% | 7.3% | 4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.13% | 0.05% |
How has the Centrum and Now Foods comparison changed over the last 12 months?
3 findings
- Centrum was ahead of Now Foods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Centrum’s share of searches among vitamin brands worldwide moved from 79.8% to 81.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Now Foods’ share of searches among vitamin brands worldwide moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for vitamin brands worldwide in September 2026?
1 change
Now Foods’ share of searches among vitamin brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Centrum’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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